The Role
Lead Commercial Growth Lab to develop and execute data-driven commercial strategies. Drive customer acquisition, retention, monetization, and integrated campaigns across media, CRM, events, and partnerships. Define KPIs, build dashboards, optimize investments, establish governance and scalable operating models, and coach cross-functional teams to deliver revenue growth.
Summary Generated by Built In
- Lead the Commercial Growth Lab and oversee Commercial Planning & Execution and Monetization functions.
- Develop commercial growth strategies aligned with business objectives and sales targets.
- Drive customer acquisition, retention, frequency, and basket growth through data-driven campaigns.
- Establish integrated commercial plans across Promotion, Communication, Events, Media, CRM, and Social Media.
- Lead digital media, owned media, KOL, affiliate, and social activation strategies to maximize ROI.
- Identify and develop new monetization opportunities, including data, media, IP, and commercial partnerships.
- Collaborate with Commercial, Technology, Product, CRM, Data, Finance, and external partners to deliver growth initiatives.
- Define commercial KPIs and performance dashboards, monitor business performance, and optimize investments.
- Build scalable commercial frameworks, governance, and operating models.
- Coach and develop managers and cross-functional teams to foster a high-performance organization.
Requirements
- Bachelor's degree in Business, Marketing, Data Science, or a related field; Master's degree preferred.
- Proven experience in media and data monetization, marketing performance analytics, or a related role, with at least 7-10 years in a leadership capacity.
- Proficiency in data analytics tools and languages (e.g., SQL, Python, R) and data visualization tools (e.g., Tableau, Power BI) is preferred.
- Strong understanding of media monetization strategies, data monetization models, and marketing performance optimization.
- Exceptional leadership, team management, and communication skills.
- Strategic thinker with a focus on revenue growth, data-driven decision-making, and marketing effectiveness.
- Familiarity with digital marketing, advertising, and data privacy regulations is a plus.
- In-depth knowledge of industry trends and best practices in media monetization and marketing analytics.
Skills Required
- Bachelor's degree in Business, Marketing, Data Science, or related field
- Master's degree
- 7-10 years experience in media and data monetization or marketing performance analytics in a leadership capacity
- Proficiency in data analytics tools and languages (SQL, Python, R)
- Proficiency in data visualization tools (Tableau, Power BI)
- Strong understanding of media monetization strategies, data monetization models, and marketing performance optimization
- Exceptional leadership, team management, and communication skills
- Strategic thinker focused on revenue growth, data-driven decision-making, and marketing effectiveness
- Familiarity with digital marketing, advertising, and data privacy regulations
- In-depth knowledge of industry trends and best practices in media monetization and marketing analytics
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The Company
What We Do
Makro PRO is an exciting new digital venture by the iconic Makro. Our proud purpose is to build a technology platform that will help make business possible for restaurant owners, hotels, and independent retailers, and open the door for sellers. Makro PRO brings together the best talent across multi-nationals to transform the B2B marketplace ecosystem. We welcome bold, energetic, and thoughtful people who share our belief in collaboration, diversity, excellence, and putting customers at the heart of our work.
