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Associate Director - Campaign StrategyPosition Summary
We are seeking a strategic and execution-oriented Campaign Strategy Associate Director to lead the development and orchestration of full-funnel, integrated marketing campaigns across owned, earned, and paid media channels.
This role is responsible for driving audience engagement, pipeline growth, and revenue impact through campaign strategy, cross-channel integration, and data-driven decision making.
The ideal candidate combines strong campaign leadership with working fluency in marketing automation (HubSpot) and paid media (LinkedIn and Google Ads)—with a focus on strategy, orchestration, execution and performance optimization. This is an individual contributor role.
Key Responsibilities
Campaign Strategy & Planning
- Own end-to-end campaign strategy, including audience segmentation, journey design, and channel mix
- Develop integrated campaign plans aligned with business goals, product priorities, and target personas
- Lead account-based marketing (ABM) campaign design, including alignment of account lists across marketing and sales
- Partner with Growth, Performance Marketing, Content, and Sales to ensure coordinated execution
Campaign Orchestration & Execution
- Translate campaign strategy into clear briefs, asset plans, and activation timelines
- Execute across email, web, paid media, social, and events
- Ensure campaigns are cohesive across all touchpoints, including digital and sales engagement
- Lead stakeholder alignment and campaign governance using project management best practices
Marketing Automation (HubSpot)
- Design and oversee multi-touch nurture programs and campaign workflows in HubSpot
- Leverage lifecycle stages, segmentation, and lead scoring to drive engagement and conversion
- Ensure campaigns are properly structured for tracking, attribution, and reporting
- Partner with Marketing Operations for technical configuration, integrations, and data model management
Paid Media Strategy (LinkedIn and Google)
- Define the role of paid media within each campaign, including budget allocation, channel mix, and audience strategy
- Lead LinkedIn campaign strategy, including:
- Company and persona targeting (ABM alignment)
- Format selection (lead gen forms, video, document ads, etc.)
- Message alignment with campaign stages
- Guide Google Ads strategy, including:
- High-intent search capture
- Retargeting strategy
- Funnel alignment
- Partner with internal teams or agencies to execute campaigns and optimize performance
Measurement and Optimization
- Establish reporting frameworks across HubSpot, CRM (Dynamics), and paid media platforms
- Analyze campaign performance and provide actionable optimization recommendations
- Present insights to stakeholders, including marketing and sales leadership
Qualifications
- 8+ years of experience in B2B campaign strategy, demand generation, or integrated marketing
- Proven ability to lead cross-channel, full-funnel campaigns from strategy through execution
- Strong working knowledge of:
- HubSpot (or similar MAP) for campaign and nurture design
- Paid media channels, especially LinkedIn and Google Ads
- Experience partnering with sales and aligning campaigns to pipeline outcomes
- Strong analytical skills with the ability to translate performance data into strategic decisions
- Excellent communication, leadership, and project management skills
Preferred Skills
- Experience in ABM strategy and campaign orchestration
- Experience working with Dynamics 365, Salesforce, or similar CRM platforms
- Familiarity with multi-touch attribution and campaign measurement frameworks
- Experience collaborating with agencies or managing external media partners
- Certifications in LinkedIn Ads, Google Ads, or HubSpot
- Ability to operate effectively in a matrixed, cross-functional environment
TAKING CARE OF YOU
Flexible work schedule.
Referral incentive program.
Opportunity to work in an agile environment.
Career development and promotional growth opportunities.
A diverse and comprehensive benefits offering including medical, dental vision, 401K on day one.
Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.
If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.Skills Required
- 8+ years of experience in B2B campaign strategy, demand generation, or integrated marketing
- Proven ability to lead cross-channel, full-funnel campaigns from strategy through execution
- Working knowledge of HubSpot or similar marketing automation platform (MAP) for campaign and nurture design
- Experience with paid media channels, especially LinkedIn Ads and Google Ads
- Experience partnering with sales and aligning campaigns to pipeline outcomes
- Strong analytical skills and ability to translate performance data into strategic decisions
- Excellent communication, leadership, and project management skills
- Experience in ABM strategy and campaign orchestration
- Experience working with Dynamics 365, Salesforce, or similar CRM platforms
- Familiarity with multi-touch attribution and campaign measurement frameworks
- Experience collaborating with agencies or managing external media partners
- Certifications in LinkedIn Ads, Google Ads, or HubSpot
Sedgwick Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sedgwick and has not been reviewed or approved by Sedgwick.
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Leave & Time Off Breadth — Leave is positioned as a standout part of the package, with generous PTO levels cited (including multi-week starting allotments and higher accrual with tenure). Time-off and flexibility are often framed as meaningful offsets when evaluating the overall rewards mix.
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Healthcare Strength — Healthcare coverage is described as broad, spanning medical, dental, vision, disability/life, and mental-health offerings, with additional wellness and telemedicine-style services. The health suite is frequently characterized as solid, even when not viewed as best-in-class by everyone.
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Retirement Support — Retirement benefits include a 401(k) with employer matching and are grouped with other financial supports like HSA/FSA options. The match is viewed as a helpful baseline benefit, though generally not positioned as unusually rich.
Sedgwick Insights
What We Do
From our modest beginnings as a regional claims administrator, Sedgwick has grown into a leading global provider of technology-enabled risk, benefits and integrated business solutions with 31,000+ colleagues, located across 80 countries. Through innovative product development, organic business development and strategic acquisitions, Sedgwick’s offerings continue to evolve beyond claims processing to meet the current and future needs of our clients. Our approach to delivering quality service in areas such as workers’ compensation, liability, property, disability and absence management goes far beyond just managing claims—we aim to simplify the process and reduce complexity, making it easy and effective for everyone involve.
Why Work With Us
We stay tuned into what our colleagues want and need and deliver a world-class colleague experience that demonstrates how much we value their unique contributions to our business. You’ll see and feel what it’s like to work for a company that’s committed to doing the right thing – for those we serve, for our planet and for each other.
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