The Role
Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email [email protected].
Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.
Location: Pune
Department: Digital Advertising/Brand Management
Role Overview:
We are looking for a high-performing Associate Director of Advertising to lead our marketplace advertising initiatives across Amazon, Noon, and other regional eCommerce platforms in the MENA region. This role demands strong strategic ownership, hands-on team management, and a data-driven mindset to scale performance marketing for a diverse portfolio of brands.
The ideal candidate will have 8+ years of digital advertising experience, including 4–5 years of direct team leadership, and a proven track record of managing advertising operations that drive revenue, profitability, and market expansion across marketplace platforms.
Key Responsibilities:
Strategic & Operational Leadership
· Own the end-to-end digital advertising strategy and execution across Amazon, Noon, and regional eCommerce marketplaces.
· Lead quarterly media planning, budgeting, forecasting, and performance tracking in alignment with brand and business goals.
· Drive advertising growth and profitability by developing scalable, structured strategies tailored to brand needs and regional platform dynamics.
· Act as a strategic point of contact for partner brands, presenting data-driven performance reviews and forward-looking recommendations.
· Lead and facilitate brainstorming and planning sessions with the ads team to develop campaign concepts and optimizations.
Product & Technology Development
· Identify and lead key product enhancement opportunities within the advertising function (automation, reporting, optimization features).
· Serve as the business owner for product and tech improvements, collaborating on requirements, testing, and rollout with internal stakeholders.
· Leverage tools such as Amazon Cloud Services, Helium 10, SEMrush, to automate reporting, improve keyword targeting, and scale campaign performance.
Team Management & Development
· Lead, manage, and mentor a team of advertising strategists and specialists, ensuring clarity on performance expectations and development goals.
· Foster a culture of accountability, proactivity, and continuous learning within the team.
· Provide structured training and upskilling paths to help the team stay current with evolving advertising tools, platform updates, and best practices.
· Step in as the primary decision-maker during leadership absences, ensuring business continuity and operational consistency.
Performance Optimization & Marketplace Growth
· Oversee campaign performance across search and display ads on Amazon and Noon, ensuring optimized RoAS and efficient use of budgets.
· Guide Amazon search optimization, keyword strategy, and bidding approaches using advanced analytics and third-party tools.
· Launch and scale brands across new product categories or marketplace regions within MENA through advertising-led initiatives.
· Monitor category trends and competitive movements to refine campaign positioning and product focus.
Data, Reporting & Platform Insights
· Own all performance reporting, budget tracking, and pacing reviews, ensuring accuracy and alignment with finance and brand expectations.
· Build actionable performance dashboards in Excel, PowerPoint, or Power BI, and deliver insights that inform strategy and execution.
· Conduct ongoing A/B tests and diagnostic deep-dives to uncover new growth levers.
· Keep leadership and brand partners updated on key KPIs including RoAS, TACoS, CPCs, CVR, and new-to-brand contribution.
Qualifications & Experience:
· 8+ years of experience in digital advertising, with a strong focus on marketplace platforms like Amazon and Noon.
· 4–5 years of direct team management experience in a performance marketing or eCommerce advertising function is mandatory.
· Proven track record of owning large-scale campaigns on Amazon (including DSP), Noon Sponsored Ads, and other local platforms.
· Hands-on experience with Helium 10, SEMrush, Amazon Cloud Services, and ad tech tools like Pacvue or similar.
· Strong command over Excel and PowerPoint for reporting, media planning, and presentations; familiarity with Power BI is a plus.
· Knowledge of Google Ads and Meta Ads is a value-add, particularly for cross-channel experimentation, but not essential.
· Strong commercial acumen, with the ability to connect advertising data to business outcomes.
· Excellent interpersonal, presentation, and communication skills.
· Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
What High Performance Looks Like:
· You take complete ownership of your vertical and team outcomes.
· You are analytical and agile, responding quickly to changing platform dynamics or business needs.
· You consistently drive innovation in advertising strategy, campaign optimization, and internal processes.
· You lead by mentoring others, setting high standards, and being a role model in execution and decision-making.
· You deliver clear, data-driven insights to internal teams and brand partners that influence strategic direction.
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The Company
What We Do
Pattern operates as a worldwide e-commerce growth, protection, control, and distribution platform for brands. Pattern® provides a proven blend of marketplace analytics, product distribution, MAP compliance, and brand management to drive ecommerce acceleration for premium brands. We thrive on high energy, professional excellence, and disciplined creativity.
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