Scorpion is the leading provider of technology and services helping local businesses thrive. We do this by helping customers understand local market dynamics, make the most of their marketing, and deliver experiences their customers will love. We offer tools to know what’s going on with marketing, competitors, and customers. We offer a unique blend of AI support and teams of real human people with local expertise committed to customer success. At Scorpion, we are ready to do whatever it takes to help our clients reach their goals. Our technology and personalized tools bring everything together to help local businesses easily understand their unique business, market, and customer needs. We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, Appointment Scheduling, and more to work for local businesses. We’re a technology-led service with a human touch.
About the Role
We are seeking an Associate Director, Advertising Strategy with a deep understanding of digital advertising and extensive experience in the home services sector. This role will be responsible for defining, executing, and optimizing advertising strategies to drive revenue and performance for private-equity-backed home service companies. The successful candidate will bring thought leadership and an innovative approach to digital advertising in industries such as plumbing, HVAC, electrical, pest control, and roofing in addition to hosting and conducting planning, strategy, and collaboration meetings with clients.
A preferred candidate has been identified for this role. However, we strongly encourage all qualified candidates who are interested in this opportunity to apply by the application deadline: November 22, 2024.
For internal employees, additional details can be found in our Scorpion Job Posting Policy on The Nest.
What Your Success Will Look Like
- Strategic Oversight: Lead the overall advertising strategy and execution, ensuring alignment with business goals for private equity-backed home services companies.
- Collaboration: Partner with internal account management teams to plan, execute, and monitor client advertising campaigns, while working closely with Product Development for feature requests, pilot programs, and experimentation.
- Execution: Manage an advertising book of business in partnership with the account management teams.
- Expertise: Drive success in digital channels, leveraging high acumen in search advertising (Google Search, PMAX), Google Local Services Ads (LSAs), and social advertising on platforms like Meta.
- Client Leadership: Conduct and lead client meetings, focusing on advertising strategy, campaign performance, and actionable insights.
- Thought Leadership: Serve as a subject matter expert, staying at the forefront of digital advertising trends and innovation in the home services market.
Who You Are And What You Bring
- 5+ years of experience in the digital advertising industry
- Account Management background is a plus
- Campaign Management: Proven experience managing and optimizing Google Search and PMAX advertising campaigns.
- Communication & Collaboration: Excellent interpersonal skills, with an ability to build relationships across teams and with clients.
- Client Acumen: Demonstrate a high level of competency engaging and interacting with clients over web meetings, via email, or in-person
- Technical Proficiency: Proficient with Microsoft Office Suite and Google productivity apps, ensuring efficient workflow and reporting capabilities.
Our Scorpion Values
- Winning Mindset: When our clients win, we win.
- Genuine Care: We only succeed when we are truly invested in our clients and each other.
- Unmatched Results: We deliver more than expected–and then some–driving the best results and impacting lives.
- Constant Improvement: We believe there is always a better way. We learn we ask “What if?” we build and then do it again.
- Unbeatable Teamwork: We come from different backgrounds but have the same vision. We only get there by doing it together, as a team.
Our Benefits
We invest in our employees by offering them diverse benefits from best-in-class carriers. These benefits provide enough choice and flexibility to keep our employees and their families healthy and happy—today and tomorrow.
- 100% employer-paid medical, dental, and vision insurance
- Flexible paid time off, so you can rest, relax, and recharge away from work
- Employee equity program
- Paid parental leave
- Paid cell phone and service
- Remote office allowance
- Professional development and development courses
- Regular manager check-ins to drive performance and career growth through Lattice
Compensation
We acknowledge that states have passed legislation promoting pay transparency. As a national employer, Scorpion has made the decision to post our expected pay rate or pay range (as applicable) in all our job postings, regardless of geographic location.
- The base salary range is $120,000 (entry-level) - $140,000 (highly experienced), exclusive of fringe benefits. If you are hired at Scorpion, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the total salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses or commissions.
- The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses or commissions.
Scorpion is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion.
Reasonable Accommodations
Scorpion participates in the E-Verify program to confirm employment authorization of all newly hired employees. The E-Verify process is completed during new hire onboarding and completion of the Form I-9, Employment Eligibility Verification, at the start of employment. E-Verify is not used as a tool to pre-screen candidates. For more information on E-Verify, please visit www.uscis.gov.
Top Skills
What We Do
At Scorpion Enterprises, we provide a wealth of knowledge to collaborate and build end-to-end strategies for our clients. We check Business Data, Audience Analytics, and Websites and Social Media statistics. With these data-driven insights in place, we form an effective strategy to ensure that our outreach plan goes a long way. We dive deep into understanding clients’ brands and companies to obtain and keep the clients’ customers satisfied.
Every project is different, but they all start with one thing in common. We want to know everything: where the client started, where they want to go next, what they value, who their customers are and why they care about them. The only way to solve a problem is to understand it from every angle. Fortunately, we have a proven method to quench our insatiable curiosity. Our attention to detail is impressive too. We have a senior manager on board, fully responsible for delivering excellence in every way possible from beginning to end. Our plans cover some of the best locations, strategic timing, and compelling messages based on the clients’ potential customers.
