The Role
Provides digital marketing services across SEO, paid advertising, AI and GEO optimization, conversion rate optimization, email marketing, reputation management, and basic design. Analyzes marketing data, supports strategy development, coordinates execution with consultants and stakeholders, manages client needs, maintains certifications, and researches industry trends.
Summary Generated by Built In
Since 2003, Entrata has evolved from a visionary, student-led startup into a global leader in AI-driven property management technology. Today, we power the industry's most essential operating system, serving owners and residents worldwide through a comprehensive suite of intelligent leasing, payment, and communication tools powered by cutting-edge AI. With a proven track record of sustained growth and a global team of more than 2,200 employees, we offer the rare combination of established stability and high-velocity innovation. Recognized by the Silicon Slopes Hall of Fame and the Utah Business Fast 50, Entrata fosters a culture of radical transparency and entrepreneurial energy. At Entrata, we create an environment where different perspectives are valued and respected. Those perspectives challenge assumptions, strengthen our decisions, and raise the bar as we reshape the global living experience through AI-powered solutions.
Responsibilities include:
- Provide a variety of digital marketing services to ensure world-class customer experiences. Services vary between client accounts but may include the following:
- SEO (On-site, Local, Video, Citations, etc.)
- Paid Advertising (Search, Social, Display, and Video)
- AI thought process and GEO optimization
- Handy with different LLMs (Gemini, ChatGPT, etc.)
- Conversion Rate Optimization (page speed optimization, lead gen, A/B testing, etc.)
- Email Marketing
- Reputation Management
- Canva and basic design understanding
- Understand our customers’ unique digital marketing needs and goals.
- Analyze digital marketing data and help formulate a digital marketing strategy in conjunction with the DMCs to achieve desired outcomes.
- Coordinate with DMCs and internal stakeholders to support the execution of the digital marketing strategy.
- Assisting DMCs by establishing proper scope and ensuring execution meets quality standards in conjunction with proper communication will determine success.
- Maintain digital marketing certifications and research digital marketing and multi-family housing industry changes and trends. A focus on continuously improving one's skillset within our growth & development framework will be key to success.
What We’re Ideally Looking For
- Demonstrable background in Digital Marketing, Advertising, or a related field
- 2+ years experience managing SEO, Paid Ads, Email Marketing, and/or Conversion Rate campaigns
- 1+ years experience in customer and account management
- Google Analytics, Google Ads Search, and Microsoft Ads Search Certified
- Knowledgeable in use of Google Suite/Microsoft Office applications (especially spreadsheets) and other business tools (e.g. Slack)
- Above all, a hunger to learn new skills, create innovative solutions, drive meaningful results, and contribute to our department culture
What Will Earn You Bonus Points
- Experience with conversion-focused website design and/or ad creative design
- Experience with website programming languages (specifically HTML, CSS, and/or JavaScript)
- Experience with Facebook, YouTube, Waze, or programmatic display advertising
Entrata is dedicated to creating a workplace where a diverse and inclusive team thrives in an environment free from discrimination. We provide equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status, or any other applicable characteristics protected by law.
It’s a great place to work! Will you join us?
Skills Required
- Demonstrable background in digital marketing, advertising, or a related field
- 2+ years of experience managing SEO, paid advertising, email marketing, and/or conversion rate campaigns
- 1+ year of experience in customer and account management
- Google Analytics certification
- Google Ads Search certification
- Microsoft Ads Search certification
- Knowledge of Google Suite or Microsoft Office applications, especially spreadsheets
- Knowledge of business tools such as Slack
- Experience with conversion-focused website design or advertising creative design
- Experience with HTML, CSS, and/or JavaScript
- Experience with Facebook, YouTube, Waze, or programmatic display advertising
Entrata Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Entrata and has not been reviewed or approved by Entrata.
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Healthcare Strength — Healthcare coverage is characterized as comprehensive, with medical/dental/vision options, HSA/FSA access, and disability coverage described as solid. Health insurance is also framed as a relative highlight compared with other parts of the total rewards package.
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Retirement Support — Retirement offerings include access to a 401(k) with an employer match, indicating some structured long-term savings support. The match is described with enough specificity to suggest it is dependable, even if not positioned as best-in-class.
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Leave & Time Off Breadth — Time-off offerings are portrayed as generous, including PTO/vacation language, periodic company recharge days, and a winter shutdown period. Flexible work options (remote/hybrid where roles allow) are repeatedly presented as part of the broader rewards experience.
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The Company
What We Do
Founded in 2003, Entrata® is the only comprehensive property management software provider with a single-login, open-access platform. Offering a wide variety of online tools including websites, mobile apps, payments, lease signing, accounting, and resident management, the Entrata platform currently serves more than 20,000 apartment communities nationwide. Entrata’s open API and superior selection of third-party integrations offer management companies the freedom to choose the technology and software that best fit their needs.
