Associate - CRM Expert

Posted 7 Days Ago
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Mumbai, Maharashtra, IND
Hybrid
Mid level
Healthtech • Biotech • Pharmaceutical
The Role
Administer and improve Veeva CRM across multiple countries, supporting sales and marketing users, configuring systems, troubleshooting integrations, and maintaining data integrity. Develop reports, training materials, business rules, and adoption initiatives while supporting segmentation, targeting, customer engagement, and commercial performance tracking. Collaborate with global CRM, sales, marketing, and medical teams to translate business requirements into technical solutions and streamline operations.
Summary Generated by Built In

Your role

In this role, you focus on ensuring that CRM data is always up-to-date and key users receive timely support. You work closely with the local Sales managers and global CRM core team to ensure value creation through efficient CRM usage. You play a key role in enabling data-driven development and supporting countries in using CRM.

Key responsibilities

  • Support the country sales and marketing team key users in day-to-day Veeva CRM activities and act as the local business admin across multiple Countries.

  • Perform local level admin and configuration tasks, troubleshooting and bug fixing issues across the platforms and associated integrations and change requests.

  • Act as SME for CRM, digital asset management and marketing automation related technical and business operations topics.

  • Create training materials to support end-user adoption

  • Assess, monitor and continuously drive user adoption towards CRM and agreed ways of working, and promote digital customer engagement.

  • Tailor CRM (and Power BI) reports for local use, identify and resolve data anomalies, maintaining high data integrity

  • Enable and support tracking of key metrics for commercial and medical excellence

  • Contribute and implement applicable business rules within the systems, in cross-functional collaboration with Sales, marketing and medical teams

  • Contribute to the rollout of customer engagement platform capabilities across multiple Countries, and support business objective realization through unified processes and associated data 

  • Identify and implement improvements to streamline operations and enhance efficiency.

  • Support the business stakeholders in e.g. segmentation & targeting exercises and their implementation and adoption within the applicable platforms

What we expect

  • Applicable education with minimum of 3-5 years of operational / technical experience on cloud-based Customer Engagement platforms / systems. Knowledge on pharmaceutical industry specific solutions considered advantage.

  • Good understanding of the Customer Engagement processes and how systems and platforms can support them in a multiple Country level setting

  • Prior experience on Country or global CRM business admin role would be of added value

  • Business analysis and analytical capabilities. Ability to understand business requirements and translate them into technical solutions.

  • Applicable data, analytics and reporting skills to drive decisions and improve processes.

  • Ownership, initiative and drive. You take accountability of the issues that occur and you are motivated to solve problems and seeing the results of your work in effective use

  • Team and business first mindset, ability to work, collaborate and communicate effectively with various cross-functional stakeholders to achieve common goals

  • Fluency in English language

What we offer

  • A key role in rolling out Veeva CRM across different markets
  • Opportunity to work across global GxCH business and gain understanding on the dynamics of multiple Pharma markets
  • Collaborative and international working environment
  • Flexible and development-focused workplace
About Us

Orion Pharma is a globally operating Nordic pharmaceutical company – a builder of well-being for over a hundred years.

We’re home to more than 4,000 Orionees around the world, and we’re proud to be known as a responsible employer and a great place to work. At Orion Pharma, people are truly valued and trusted, encouraged to grow, and supported by a culture where every voice is heard. We appreciate each other, strive for excellence, and build the future.

Together we develop, manufacture, and market human and veterinary pharmaceuticals and active pharmaceutical ingredients. Our extensive portfolio includes proprietary and generic medicines as well as consumer health products. The core therapy areas of our pharmaceutical R&D are oncology and pain. Proprietary products developed by Orion Pharma are used to treat cancer, neurological diseases, respiratory diseases, and more.

We offer careers with a clear purpose: empowering people to live their lives to the fullest.

About Orion

Skills Required

  • Applicable education
  • 3-5 years of operational or technical experience with cloud-based customer engagement platforms or systems
  • Understanding of customer engagement processes and supporting systems in a multi-country setting
  • Business analysis and analytical capabilities
  • Ability to translate business requirements into technical solutions
  • Data, analytics, and reporting skills
  • Ownership, initiative, accountability, and problem-solving ability
  • Ability to collaborate and communicate effectively with cross-functional stakeholders
  • Fluency in English
  • Knowledge of pharmaceutical industry-specific solutions
  • Prior country-level or global CRM business administration experience
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The Company

What We Do

Orion is a globally operating Nordic pharmaceutical company and builder of well-being. Rooted in Nordic values of trust and openness, the company focuses on developing treatments and conducting research to empower people to live their lives to the fullest. Operating in over 35 countries, Orion drives innovation in healthcare to improve health outcomes for millions of people worldwide.

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