Associate Business Product Manager - CRM

Posted 3 Days Ago
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Cleveland, OH, USA
In-Office
Mid level
Chemical • Industrial • Manufacturing
The Role
Supports CRM product management by owning assigned capabilities, maintaining backlogs, gathering requirements, translating business needs into user stories, supporting Agile delivery, validating releases, and driving adoption. Partners with stakeholders across sales, service, marketing, and operations; participates in testing and implementation activities; monitors data quality and adoption; troubleshoots issues; and creates documentation, training materials, and improvement recommendations.
Summary Generated by Built In

The Associate Business Product Manager - CRM supports the management, delivery, adoption, and continuous improvement of the CRM platform for the Performance Coatings Group (PCG). Working under the direction of the Business Product Manager – CRM, this role  defines requirements, manages capability backlogs, supports delivery teams, and drives the adoption of CRM functionality. The position will contribute to larger product domains while independently managing smaller capabilities, enhancements, and operational improvements.

Additional Details:

  • This position requires up to 10% travel.
  • This role is not remote/hybrid.  This role will report Sherwin-Williams Cleveland Global Headquarters located at 1 Sherwin Way, Cleveland, OH 44115
  • This position is also eligible for [bonus] [commissions] [long-term incentive compensation awards] based on performance and subject to the terms of the Company’s applicable plans. 
  • Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.
Responsibilities

Product Support & Capability Ownership

  • Partner with the Business Product Manager- CRM to manage assigned areas of the CRM roadmap and independently maintain the backlog for assigned capabilities
  • Own smaller CRM capabilities and enhancements from intake through delivery and adoption
  • Lead requirements discovery for assigned capabilities and document business outcomes, process requirements, user stories and acceptance criteria
  • Evaluate and recommend backlog prioritization for assigned capabilities and support feature planning activities
  • Participate in product reviews, testing, and release readiness activities
  • Validate that delivered functionality meets agreed business outcomes and acceptance criteria
  • Make day-to-day decisions for assigned capabilities within established product strategy, governance, architecture and prioritization guardrails
  • Identify and communicate risks, dependencies, tradeoffs, and opportunities affecting assigned capabilities
  • Escalate decisions that materially affect other product areas, enterprise standards, roadmap commitments, or solution integrity to the CRM Product Management team

Business & Stakeholder Partnership

  • Build trusted relationships with business stakeholders across Sales, Service, Marketing, and Operations
  • Plan and facilitate requirement workshops, stakeholder interviews, process reviews and discovery sessions
  • Serve as a point of contact for assigned capabilities and functional areas
  • Help translate business needs into scalable CRM solutions
  • Communicate recommendations, risks, impacts, and tradeoffs to support informed stakeholder decisions
  • Represent assigned capabilities in cross-functional product, delivery and governance working sessions, as appropriate
    Delivery & Continuous Improvement
  • Support Agile delivery teams by clarifying requirements, priorities, and acceptance criteria, and by validating delivered results against intended business outcomes
  • Participate in CRP, SIT, and UAT activities
  • Monitor adoption and identify opportunities for process improvement
  • Assist in measuring business value and user adoption of assigned CRM capabilities
  • Contribute data, stakeholder insights, adoption findings and business analysis to broader CRM roadmap and prioritization decisions

Operational Support

  • Triage and support the resolution of CRM-related issues
  • Support data quality, reporting, dashboards, and user support activities
  • Coordinate with technical teams to troubleshoot issues, evaluate potential solutions and recommend enhancement priorities
  • Create and maintain product documentation, training materials, and knowledge articles
  • Analyze recurring support issues and provide recommendations on how to alleviate them.
     
Qualifications

Minimum Requirements:

  • Must be at least eighteen (18) years of age 
  • Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future
  • Must have a Bachelor’s degree or higher
  • Must have at least three (3) years experience in project or product management initiatives supporting business systems, CRM platforms, or enterprise applications
  • Must have experience leading requirements discovery, analyzing business processes, defining desired outcomes, and translating findings into actionable requirements or user stories

Preferred Qualifications:

  • Have experience with CRM such as Salesforce or Microsoft Dynamics 365
  • Have experience working in Agile delivery teams
  • Have an understanding of sales, service, or marketing processes
  • Have experience participating in software implementation or enhancement projects
  • Have experience with Marketo or similar automation platforms
  • Have experience leading global projects
     
About Us

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:

Life … with rewards, benefits and the flexibility to enhance your health and well-being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible

At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.

Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.

Sherwin-Williams is proud to be an Equal Employment Opportunity employer.  All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.

As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.

Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.

Skills Required

  • Must be at least 18 years old
  • Legally authorized to work in the country of employment without requiring current or future employment visa sponsorship
  • Bachelor's degree or higher
  • At least three years of experience in project or product management initiatives supporting business systems, CRM platforms, or enterprise applications
  • Experience leading requirements discovery, analyzing business processes, defining desired outcomes, and translating findings into actionable requirements or user stories
  • Experience with CRM platforms such as Salesforce or Microsoft Dynamics 365
  • Experience working in Agile delivery teams
  • Understanding of sales, service, or marketing processes
  • Experience participating in software implementation or enhancement projects
  • Experience with Marketo or similar automation platforms
  • Experience leading global projects

Sherwin-Williams Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sherwin-Williams and has not been reviewed or approved by Sherwin-Williams.

  • Healthcare Strength Health coverage breadth is described as comprehensive across medical, dental, vision and related protections, with options like HSA/FSA, life, and disability included. Plan specifics are centralized in a dedicated benefits portal for clarity by role and location.
  • Leave & Time Off Breadth Time away is positioned as a meaningful component of total rewards, including PTO, vacation, holidays and leave programs (such as parental leave). Schedules and accruals are outlined in plan summaries and can be strong for many full-time roles.
  • Wellbeing & Lifestyle Benefits Education assistance via a Guild partnership and tuition reimbursement provide tangible upskilling pathways within the benefits package. Additional perks such as product discounts, wellness resources, and adoption assistance add lifestyle value.

Sherwin-Williams Insights

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The Company
HQ: Cleveland, OH
39,076 Employees
Year Founded: 1866

What We Do

Our mission began more than 150 years ago in 1866 when Henry Sherwin and Edward Williams founded the company in Cleveland, Ohio. The duo went on to shape an industry and create a global legacy. That legacy continues on today as we look ahead and continue to innovate our future. With stores, distribution centers and facilities spanning the globe, we're able to deliver the best in paints, coatings and related products to the world. From our headquarters to our 130 distribution centers and more than 4,000 retail locations, we continue to grow in new and exciting ways.

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