WPP

Associate Business Director

Reposted 19 Days Ago

Easy Apply

Be an Early Applicant

Gurugram, Haryana

In-Office

Senior level

AdTech • Marketing Tech

The Role

Oversee client media campaigns, drive strategic brand conversations, extract data insights, and ensure campaign execution and quality analysis.

Summary Generated by Built In

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

Responsible for client serving and end to end campaign planning & management and driving strategic brand conversations

Reporting of the role

Reports to the Director on the business.

3 best things about the job:

Gain full-funnel agency exposure in a horizontally integrated structure, offering holistic experience.

Gain category insights in the 2-wheeler segment.

Grow your network and build planning skills across platforms within an agency committed to nurturing talent.

Measures of success

In three months, you would have:

Earned client confidence through flawless implementation and being approachable

Established strong internal relationships within functions for efficient navigation.

In six months, you would have:

Demonstrated hands-on knowledge and the ability to converse across platforms

In 12 months, you would have:

Independently lead and deliver campaign KPIs

Responsibilities of the role:

Ensure meticulous attention to detail and accuracy in all submissions.
Be proficient with all industry and agency proprietary tools

Oversee all aspects of client media campaigns across brands and media channels.

Supervise and design media plans using relevant tools.

Proactively offer client inputs and directions, ensuring responsiveness to client needs

Extract insights through data mining & competitive analysis

Initiate and drive quality analysis and cross-category case studies.

Seamless execution, and reconciliations of all campaigns

Anchor the conversations & build strong relations across SBUs

Skills and Experience

Minimum 7 years of experience , with last 1 year in a similar role.

Possess inquisitiveness and a positive team player attitude.

Demonstrate excellent communication, presentation and interpersonal skills

Understand 360-degree mediums (offline & online) and their roles on client businesses, including media buying, planning, brand investments, and tool utilization.

Ability to calmly multitask and take guidance in hours of need.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please read our Privacy Notice for more information on how we process the information you provide.