Associate, Brand Marketing

About the Role

Unibail-Rodamco-Westfield (URW) is seeking a highly organized, creative, and proactive Brand Marketing Associate to support the execution of brand campaigns, creative initiatives, and marketing activations across the Westfield portfolio.

This role is approximately 70% focused on Brand Marketing and 30% on Corporate Marketing support, including special projects, presentations, reporting, events, and department initiatives. The ideal candidate is detail-oriented, collaborative, and comfortable managing multiple priorities while working with internal stakeholders, agencies, vendors, and center teams.

This position is based in the Los Angeles corporate office and requires periodic travel to Westfield centers, agency meetings, vendor meetings, photoshoots, and marketing activations.

Key Responsibilities

Brand Marketing & Campaign Execution (70%)

• Support the planning and execution of national and regional marketing campaigns across digital, social, experiential, OOH, and on-property channels.
• Coordinate campaign timelines, deliverables, approvals, and communications across internal teams and external partners.
• Assist in the development and deployment of marketing toolkits, creative assets, presentations, and campaign materials.
• Ensure brand consistency across all customer-facing touchpoints and maintain alignment with Westfield's global brand standards.
• Partner with the Global Brand team in Paris on brand initiatives and creative reviews.
• Serve as a key contact for agencies, production partners, fabricators, printers, and vendors, managing timelines, feedback, and deliverables.
• Collaborate with center marketing teams to support campaign implementation, installations, events, and brand activations.
• Conduct site visits as needed to ensure campaigns and activations are executed to brand standards.

Marketing Operations & Asset Management

• Maintain and organize Marketing assets, digital libraries, SharePoint sites, folder structures, toolkits, and campaign archives.
• Manage file sharing, version control, naming conventions, and archiving processes across the department.
• Organize and maintain repositories for presentations, photography, video assets, creative files, contracts, and marketing documentation.
• Support the administration of project management systems, workflows, calendars, and marketing resources.
• Continuously identify opportunities to improve organization, efficiency, collaboration, and workflow management.

Corporate Marketing Support (30%)

• Support leadership with presentations, reports, meetings, budgeting, campaign recaps, and planning processes.
• Assist with cross-functional initiatives involving Marketing, Leasing, Operations, Partnerships, Digital, and Sustainability teams.
• Help coordinate team meetings, agency reviews, workshops, and corporate marketing events.
• Provide support on ad hoc projects and department priorities as business needs evolve.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field.
• 2+ years of experience in Marketing, brand management, communications, or a related field.
• Strong project management, organizational, and multitasking skills.
• Experience working with agencies, vendors, and cross-functional stakeholders.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Strong attention to detail and commitment to maintaining brand standards.
• Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word, Outlook, Teams).
• Experience with Adobe Creative Cloud, Canva, SharePoint, Monday.com, and similar collaboration and project management platforms.
• Ability to thrive in a fast-paced environment with changing priorities.
• Willingness to work in-office and travel to centers, agency meetings, vendor meetings, photoshoots, and activations as needed.

What Success Looks Like

• Delivers high-quality campaigns and marketing initiatives on time.
• Maintains organized systems, assets, and workflows across the marketing department.
• Builds strong relationships with agencies, vendors, center teams, and internal stakeholders.
• Upholds brand standards across all channels and experiences.
• Demonstrates flexibility, ownership, and a willingness to support both strategic initiatives and day-to-day business needs.

What is important to us

Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.

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