Associate Brand Manager

Posted 3 Days Ago
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Tarrytown, NY, USA
In-Office
90K-110K Annually
Mid level
Retail • Pharmaceutical • Manufacturing
The Role
Support management of one or more consumer brands: develop brand plans and P&L, manage program execution and budgets, support new product development, analyze market data for insights, and provide sales/category support including S&OP. Collaborate with agencies, cross-functional teams, and vendors to deliver marketing initiatives and launches.
Summary Generated by Built In
Job Title: Associate Brand Manager       
                                                               

Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are the largest independent provider of over-the-counter products in North America, and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.
JOB SUMMARY:
This position is responsible for assisting in the leadership and management of one or more of our consumer brands within our marketing department. The individual must be able to work in a fast-paced, entrepreneurial environment with an emphasis on collaborative interdepartmental teamwork.

MAJOR RESPONSIBILITES/ACTIVIES:
Brand plan development and P&L management
  • Contribute to the development of a plan that achieves company P/L targets. This will include, but is not limited to, advertising, program/promotions, and research. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.

Program management and execution
  • Manage the day-to-day logistics of the brand programs with oversight and guidance as needed. Owns timeline management, budget, and program analysis.

New product development
  • Works with NPD team to turn consumer insights into profitable marketing initiatives and product innovations. Helps develop selling proposition and sufficient launch support plans for retail.

Market analysis
  • Provides consumption-based data analysis for the brand. Provides actionable insight and support to the enterprise to better understand market trends and dynamics. Also, identifies opportunities in markets where there are unmet needs.

Sales support
  • Provides the sales organization with best in class materials for retailer presentations working closely with Category Management.
  • Must have experience supporting the Monthly and longer term S&OP planning process.
  • Manage budget for programming and all related PO and AP tracking to stay within budget

QUALIFICATIONS:   
  • Bachelor’s degree in marketing or related field. MBA or MA/MS in marketing preferred. Minimum 4 years of related work experience
  • Experience Required: Educational background in marketing; with minimum of 2 years' experience brand management preferred.

Required Skills/Abilities
  • Demonstrated leadership and team skills – demonstrates ability to deliver strong business results by working collaboratively with both internal and external resource effectively. Utilizes resources effectively to overcome challenges and achieve business objectives. Takes ownership where appropriate.
  • Analytical and problem solving skills – ability to convert analysis into insights, sustainable strategies, and actionable plans. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them. Resourceful at achieving objectives / results despite obstacles.
  • Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and vendors.
  • Results orientation – focuses not only on what needs to be achieved, but also makes sure that it’s done the right way.
  • Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Comfortable making decisions with limited information and resources. Self-reliant / proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results.
  • Proven experience in project planning and management, budgeting and financial analysis, and product positioning
  • Proven ability to lead cross-functional teams to project completion.
  • Ability to deliver against the long-term brand goals. Prioritizes marketing initiatives to effectively achieve both short-term and long-term goals.
  • High proficiency in computer skills, including Microsoft Office

Required Knowledge
  • Familiarity with company sales and merchandising standards, policies and procedures, and competitive position. Knowledge of the industry.

Travel: 5% ability to travel via car, plane, rail.
LANGUAGE SKILLS:
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
MATHEMATICAL SKILLS:
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
REASONING ABILITY:
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit. The employee frequently is required to talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
No Sponsorship: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
#HybridWork: We follow a Hybrid work schedule. All applicants must be able to work in our Tarrytown office Tues/Wed/Thurs (remote on Mon/Fri).
Work Hours: 40 hours per week.
Salary Range: $90,000 to $110,000 annually

 

Skills Required

  • Bachelor's degree in marketing or related field
  • MBA or MA/MS in marketing
  • Minimum 4 years of related work experience
  • Minimum 2 years' brand management experience
  • High proficiency in computer skills, including Microsoft Office
  • Experience supporting Monthly and longer term S&OP planning process
  • Proven experience in project planning and management, budgeting and financial analysis
  • Proven ability to lead cross-functional teams to project completion
  • Demonstrated leadership, communication, influence, analytical and problem-solving skills
  • Familiarity with sales and merchandising standards, policies and competitive landscape
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The Company
468 Employees
Year Founded: 1996

What We Do

Prestige Consumer Healthcare Inc., formerly known as Prestige Brands, Inc., is the largest independent provider of over-the-counter healthcare products in North America. The company specializes in the development, manufacturing, marketing, and distribution of a diverse portfolio of trusted over-the-counter healthcare and household cleaning products, operating globally to provide a wide range of wellness solutions to consumers through various retail channels.

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