Associate Brand Manager- Orthopaedic Instruments

Reposted 8 Hours Ago
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Portage, MI, USA
In-Office
103K-171K Annually
Senior level
Healthtech • Other • Robotics • Biotech • Manufacturing
Together with our customers, we're on a mission to make healthcare better.
The Role
The Associate Brand Manager will lead the marketing and commercialization of orthopedic disposable products, develop pricing and sales strategies, and manage a marketing associate while collaborating with various teams to drive growth and product strategy.
Summary Generated by Built In
Work Flexibility: Onsite

As an Associate Brand Manager within Stryker’s Orthopedic Instruments business and our newly formed OrthoTech division, you will own a high‑impact, orthopedic disposables portfolio that plays a critical role in driving capital penetration, customer loyalty, and long‑term growth.

This role offers the opportunity to step into true portfolio ownership shaping pricing strategy, commercial programs, and sales enablement for cutting accessories, ProCare services, and robotic/manual blades across hospital and Ambulatory Surgery Center (ASC) environments. You’ll work at the intersection of sales, marketing, R&D, and operations, while gaining meaningful people leadership experience and visibility within one of Stryker’s most legacy businesses.

WHAT YOU WILL DO

  • Own downstream commercialization for the Orthopedic Disposables (ORDs) portfolio, including cutting accessories, ProCare services, robotic/manual blades, cement, and tourniquet cuffs
  • Develop and execute pricing strategies and commercial “offenses” to drive portfolio growth and counter third‑party competitors
  • Partner closely with Sales to position disposables as premium, value‑driven solutions that accelerate capital adoption
  • Lead the development of sales education, messaging, and training materials to improve field confidence and consistency
  • Collaborate cross‑functionally with Upstream Marketing, R&D, MedEd, Sales Enablement, and MarCom to align product strategy and execution
  • Serve as the primary marketing interface for robotic blade solutions, coordinating closely with Mako and capital teams
  • Design and execute ASC‑specific programs that differentiate Stryker’s disposable offerings
  • Manage and develop a Marketing Associate, providing coaching, prioritization, and performance feedback
  • Monitor portfolio performance, market dynamics, and field feedback to identify opportunities and risks
  • Take ownership of portfolio planning activities including annual marketing planning, forecasting support, and executive updates

WHAT YOU NEED

Required

  • Bachelor’s degree
  • 6+ years of professional experience in marketing, sales, or a related commercial function
  • Demonstrated experience owning or supporting product portfolios in a cross‑functional environment

Preferred

  • Medical device, healthcare, or regulated industry experience
  • Downstream marketing, product marketing, or commercial strategy experience
  • Pricing strategy or program development experience
  • Prior people leadership or strong informal leadership experience
  • Experience supporting ASC and hospital-based commercial strategies

  


  • $102,600 - $171,000 USD Annual

  


Travel Percentage: 20%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

Skills Required

  • Bachelor's degree
  • 6+ years of professional experience in marketing, sales, or a related commercial function
  • Demonstrated experience owning or supporting product portfolios in a cross‑functional environment

Stryker Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Stryker and has not been reviewed or approved by Stryker.

  • Healthcare Strength Healthcare coverage is described as comprehensive, with multiple medical plan options and added protections such as critical illness, accident, and hospital indemnity, plus mental health resources. Wellbeing programs, onsite gyms, and fitness/nutrition classes further reinforce the perceived strength of health benefits.
  • Retirement Support Retirement offerings are seen as strong, highlighted by a competitive 401(k) plan with company matching and potential discretionary contributions. These elements are often viewed as valuable pillars of total rewards.
  • Strong & Reliable Incentives Variable pay is viewed positively, with annual bonuses and sales commissions often lifting total compensation. Incentive plans are seen as a meaningful contributor to pay satisfaction in roles where performance drives earnings.

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The Company
HQ: Kalamazoo, MI
51,000 Employees
Year Founded: 1941

What We Do

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at www.stryker.com. Together with our customers, we are driven to make healthcare better.

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