Associate Brand Manager, Creative Content

Location: Louisville, KY, US

Careers that unlock the magic of human connection  

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes!  

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!  

The salary range for this role, based in Kentucky $77,292.00 to $106,300.00. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position. 

Position Summary

The Associate Brand Manager will be responsible for assisting in the development and implementation of the strategic and tactical brand plans for North American Distillers Limited American Whiskey Portfolio. This role provides significant opportunity for leadership and ownership as the primary responsibilities will consist of general management, support of brand program creation, innovation, execution of key brand initiatives, coordinating/supporting brand content creation, supporting financial accountability and P&L analysis, and regular analysis of business performance. The Associate Brand Manager reports to the Brand Portfolio Director.

Major Responsibilities / Accountabilities

• Keep a pulse on the state of the business across key performance trackers to provide the team with valuable insights and watchouts to inform execution
• Act as day-to-day support to Senior Brand Manager, assisting in various brand deliverables: Brand Annual Operating Plan and Consumer Engagement Platform, P&L, A&P spend guidelines & internal engagement plan
• Support the development of the brand’s long-term innovation plans with Innovation Hub along with execution (launch, content & budget planning)
• Support NADL’s festival strategy & execution, including creative development, on-site footprint, communication with the field, drinks strategy & amplification
• Support NADL’s commercial execution across On & Off- Premise alongside Channel Marketing team
• Support Senior Brand Manager on asset creation
• Support the Senior Brand Manager in the development of national programs/strategies with flexibility and local adaptation in mind; deliver brand digital strategy/media engagement plans
• Support the Creative Content Director in coordinating the creation of brand assets for always-on and key campaign periods
• Support financial accountability and P&L analysis through management of vendor purchase orders and A&P budget tracking
• Support NADL’s multi-cultural strategy and execution
• Always-on tracking of traditional and digital media strategies/trends, demand territories and occasions, and brand perceptions

Job Requirements

• 3+ years of marketing experience; experience in strategy/brand development, including brand positioning and brand building activities (digital/social and retail)
• Minimum Bachelor’s degree (or equivalent); MBA or advanced degree preferable
• Must be able to both lead and influence teams
• Ability to communicate effectively, verbally and in writing, and executive presentation skills
• This position may travel up to 25% of the time

When you join Pernod Ricard, you’ll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it’s what brings our culture to life.  

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a hybrid or remote option. As a global employer, we understand that not everyone’s working hours are the same, and we empower our employees to work the hours that make the most sense for their and their team’s schedules.   

We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details.  

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms. 

Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process, contact your talent acquisition manager. 

Job Posting End Date:

Target Hire Date:

2024-08-15

Target End Date: