Associate Brand Manager, Condiments Canada

Background & Purpose of the Job

Hellmann’s is the #1 Mayonnaise – and the most consumed Condiment brand – in Canada. We are also at the forefront of marketing strategy and campaign development amongst Foods brands within Canada, delivering market beating growth and growing penetration. As we step into 2025 and beyond, we enter a new phase in this exciting journey – a fresh marketing vision, culture forward and social first, with a sharp portfolio strategy to serve the next generation of mayo lovers (and convert those who are not there yet).

As we embark on this journey, we are looking for marketer who is keen to go beyond the traditional and bring a fresh perspective – strategic, creative as well as consumer centric. With iconic partnerships such as those with the Toronto Raptors, and Montreal Canadiens, and 100% locally produced campaigns, this is the ideal place for an experienced marketer, ambitious to further learn, grow and leave their mark.

Who You Are & What You will Do

The position would be that of an Associate Brand Manager, reporting into the category lead for Canada Condiments. This position offers a fantastic opportunity to demonstrate independent leadership and marketing ownership. We are looking for a candidate who can hit the ground running, demonstrate elevated levels of responsibility, ownership, and desire to develop within the exciting and demanding world of Foods.

• Independently lead an inter-agency team comprising of Creative, PR, Media agencies, and responsible for campaign development from briefing to strategy, planning, execution and post-eval.
• Complete ownership of the marketing budget, in partnership with the Category Lead, to ensure optimal allocation of investment to meet brand growth and financial objectives.
• Representing the brand in local, NA and global forums to showcase the work being done in Canada and sharing learnings and best practices where required.
• Lead projects with a cross-functional team (incl. Shopper Marketing, Trade, Supply Chain, R&D, Legal etc.) to deliver against growth and profitability objectives.
• Ensure on-time, flawless execution of brand innovation and marketing programs optimizing communication and innovation mixes for the Canadian market incl. development of business cases.
• Own category, competitive and customer tracking and analysis, bringing insights back to react against and inform brand strategy and tactics.
• Build and maintain strong relationships across the Hellmann’s brand community, category business teams, cross functional teams, and agency partners; identify and mobilize needed resources to accomplish brand/project goals.
• General management accountability in all aspects of the brand in partnership with the Category Lead (e.g. sales and customer meetings, topline and bottom-line growth, market share growth, business cases, to name a few)

• Personal Qualities and Skills Needed
  • An ambition to become an iconic marketer: This role requires someone with a strategic vision to marketing and with a bold ambition to change the way marketing is done.
  • You are a born leader: This position entails strong leadership skills as you will interact with multi-functional business partners as well as multiple agencies, with several dozen contacts to work with.
  • You have a bias for action: This position will require someone to operate in a fast-moving, constantly changing environment, often needing rapid decision making and pivots in plans.
  • You show empathy and curiosity: You will need to develop an understanding of consumer and shopper missions in food, and how they vary across retail channels.
  • You generate powerful insights: Our work starts with understanding what drives our consumers to purchase, and crafting plans based on those insights, including nuances based on the shopping occasion and retail channel.
  • You transform data into insights: Strong analytical skills are required to understand the business, identify opportunities and risks, and propose relevant actions.

What You will Need to Succeed

The ideal candidate is passionate about building brands. They have strong analytic ability and business acumen, while possessing a love for creative and marketing. They like to think big picture but then get their hands dirty and execute and overall are driven by results and making a difference in people’s lives.

• 5+ years marketing experience, ideally CPG or Foods, with a strong experience in social and digital strategy development and plan execution.
• Strong analytical and reasoning skills with an ability to connect the dots to make strategic decisions.
• Have a knack for creative and strategy, constantly craving to create the next big marketing success.
• Ability to operate autonomously in sometimes ambiguous situations, or at other times to collaborate with others within clear guidelines and expectations.
• Deep understanding of digital and social marketing, with an experience in managing large inter-agency teams.
• Clear demonstration of project management & leadership skills with experience/ability leading cross-functional teams, agencies, and media partners.
• Proven record of drive and initiative with outstanding interpersonal and communication skills 
• Fully operational knowledge of Microsoft PowerPoint, Excel, and Nielsen NIQ
• Desire to work in the fun and exciting Foods category.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY: Explores the world around them, continually learning and developing their skills.

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Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.
Unilever Canada est une organisation engagé à la diversité et à l'inclusion pour stimuler nos résultats d'affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu'un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l'inclusion dans l'entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l'orientation sexuelle, l'identité ou l'expression de genre, l'âge, l'origine nationale ou ethnique, l'état matrimonial, la situation familiale, l'invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.
Si vous êtes une personne handicapée qui a besoin d'aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au [email protected]. Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d'aide et ne sont pas un moyen d'enquêter sur les postes.