The Role
Recruit and manage regional creators and micro-influencers for an affiliate program: research and shortlist creators, handle outreach and coordination, track campaign performance in spreadsheets, report results, and recommend creators based on business impact.
Summary Generated by Built In
Roles & Responsibilities:
Build a Creator-Led Affiliate Model
• Identify and shortlist regional content creators, micro-influencers, YouTubers and Instagram creators to participate in an affiliate program where we pay the creator on every new user acquisition.
• Research creators through the internet, social media platforms, YouTube, Instagram and local content pages.
• Build creator lists by language, city, category, audience type and performance potential.
• Reach out to creators through email, WhatsApp, Instagram DM and calls.
• Coordinate with creators for briefs, timelines, content posting, tracking links and performance reports.
• Maintain and update creator data in Excel or Google Sheets, including status updates and campaign reports.
• Track creator-wise daily performance across views, clicks, installs, payments and cost per acquired user.
• Recommend creators based on business impact, not just follower count.
• Share weekly updates on creator outreach, onboarding, content posted and results delivered.
What We Are Looking For:
• Fluency in the assigned language.
• Good understanding of regional content, creators and local culture.
• An existing creator network is useful, but not mandatory.
• Ability to research creators independently on the internet.
• Comfort with email, WhatsApp, Excel, Google Sheets and basic reporting.
• Experience is not mandatory. Freshers can also apply.
• A quick learner who is self-driven and able to deliver monthly targets.
Skills Required
- Fluency in the assigned language
- Good understanding of regional content, creators and local culture
- Existing creator network
- Ability to research creators independently on the internet
- Comfort with email, WhatsApp, Excel, Google Sheets and basic reporting
- Quick learner, self-driven and able to deliver monthly targets
Am I A Good Fit?
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The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
