Associate Account Manager, Paid Search

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinaryby Leading Collectively to Inspire transformational Creativity.
• Create an Openenvironment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimisticallyby Championing Growth and Development to Mobilize the Enterprise.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Purpose of Job:

The Associate Account Manager is responsible for the day-to-day management of a client's paid search initiatives. This includes developing strategy and managing the execution of search marketing campaigns based on the client's business objectives.
Key Responsibilities: 

• Define and manage search marketing campaigns for Fortune 1000 clients
• Create, manage and execute strategic search marketing plans that meet client goals
• Define a campaign strategy and deliverables plan that exceeds client expectations
• Create, present and gain client approval on insertion orders, campaign strategies and tactics
• Oversee and deliver on Account Management business processes
• Maintain positive client relationships, expectations and communications
• Forecast, generate and maximize revenue opportunities with clients
• Monitor, track, evaluate and optimize campaign performance to maximize client investment
• Scope and develop new business with companies looking to meet their marketing goals using search marketing
• Cross-functional campaign development with internal SEO & SEM teams as well as sister media agencies
• Build on an existing level of paid search expertise, and develop a reputation for innovation and efficiency
• Maintain positive client relationships, expectations and communications with the assistance of internal resources
• Stay up-to-date with industry trends and developments in digital marketing as well as consumer behavior to recommend improvements to accounts
• Aid in creation of new business presentations, POVs, best practices and key process documentation

Knowledge and Skills: 

• 1-2 years of account/client management skills and complex paid search campaigns
• High level of attention to detail and the ability to handle and prioritize multiple accounts 
• Ability to interact in a professional manner and deal with clients face-to-face 
• Technical and analytical mindset 
• Experience using search advertising platforms (Google AdWords, Bing Ads, Amazon Marketing) 
• Experience with analytical tools (Google Analytics)
• Experience with Bid Management tools (DoubleClick, Marin, Searchlight) and biddable social APIs
• High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
• Google Certification is an asset 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information. 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.