The Role
Responsible for leading partnerships and strategies to grow CASA customer acquisition through digital and branch channels, ensuring compliance and optimizing marketing campaigns.
Summary Generated by Built In
- Lead strategic partnerships to grow CASA customers, balances, and market share.
- Plan & execute partner-led CASA acquisition programs across branch and digital onboarding channels, aligned to target segments
- Own end-to-end partner onboarding: assessment, business case, due diligence, and approvals (Risk, Compliance, Legal, Operations).
- Set acquisition strategy and campaign roadmap to deliver growth targets and maintain competitiveness.
- Manage end-to-end campaign delivery: feasibility, requirements, UAT, channel readiness, launch, and post-launch monitoring and reporting.
- Execute marketing initiatives to drive acquisition; track and optimize performance against KPIs.
- Improve onboarding experience and manage acquisition-related complaints and feedback.
- Maintain T&Cs, documentation, and SOPs to comply with internal policy and Bank Negara Malaysia (BNM) requirements.
- Collaborate with Marketing, Legal & Compliance, Risk, Operations, and Customer Experience to launch deposit products and campaigns.
- Perform other duties as assigned.
Skills Required
- Experience in managing partner-led acquisition programs
- Ability to collaborate with cross-functional teams
- Knowledge of compliance and risk management
- Strong analytical skills to track and optimize campaign performance
- Experience in the banking or financial services sector
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The Company
What We Do
CIMB Group is a leading ASEAN universal bank, one of the largest Asian investment banks and one of the world's largest Islamic banks. We are headquartered in Kuala Lumpur, Malaysia and offer consumer banking, commercial banking, wholesale banking, Islamic banking, and asset management products and services. As the fifth largest banking group in ASEAN, we have over 36,000 staff in 16 locations across ASEAN, Asia and beyond. CIMB Bank and CIMB Islamic Bank are members of PIDM.
