Assistant Vice President, Business Insights & Analytics

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

• Manage databases and conduct data analysis to support segment-level studies, monthly performance reporting, and ongoing monitoring. Develop and maintain comprehensive segment performance reports.
• Provide analytical support to business units by evaluating customer behaviour trends, identifying shifts, and recommending actionable strategies for business improvement.
• Collaborate with the marketing team to design and implement upselling and cross-selling strategies using data-driven insights and modelling techniques.
• Perform ad-hoc data analysis to address emerging business needs and support decision-making.
• Work closely with IT and other relevant departments to source, validate, and consolidate data required for analysis.
• Support sales planning and budgeting processes through data insights and forecasting.
• Develop dashboards and drive automation initiatives to improve reporting efficiency and accuracy.

REQUIREMENTS:

• Strong analytical capability with keen attention to detail and accuracy in handling data.
• Excellent problem-solving skills with the ability to derive insights from complex datasets.
• Expertise in complex Excel functions and data manipulation
• Hands-on experience with data mining and analytical tools such as SQL, SAS, SPSS, Microsoft Access, and advanced spreadsheet applications. Experience in propensity modelling is an added advantage.
• Proficient in data processing, including data mining, data mapping, and data modelling.
• Ability to work effectively under tight deadlines and manage multiple priorities.
• Familiarity with SAP and CRM systems will be an advantage.
• Strong communication skills with proficiency in both written and spoken English and Bahasa Malaysia.
• Competent in report writing and delivering presentations.
• Self-driven and able to work independently with minimal supervision.
• Demonstrates leadership qualities, strong multitasking abilities, and a high sense of urgency.