• Strategy Formulation & Execution: Develop monthly, quarterly, and annual marketing plans for the Douyin platform based on the company's overall market strategy and oversee their implementation
• Campaign Planning & Execution: Plan and execute marketing activities, challenge campaigns, live streaming events, etc., on the Douyin platform to boost user participation and brand awareness
• Competitor Analysis: Continuously monitor Douyin platform trends and competitors' operational strategies, providing valuable market insights and improvement suggestions
• Cross-departmental Collaboration: Work closely with Marketing Team to ensure marketing activities align with overall business objectives
• Data Analysis & Optimization: Co-work with TP to monitor and analyze various Douyin metrics (e.g., views, likes, comments, shares, follower growth, conversion rates), regularly generate data reports, and optimize content strategies and campaign performance based on data insights
• Influencer Collaboration & KOL/KOC Marketing: Identify and engage with Douyin influencers (KOLs/KOCs) aligned with the brand's tone, plan and execute collaboration campaigns, and evaluate their effectiveness
• Work closely with Regional Trade marketing on all regional initiatives, monitor activation execution and finding learnings and insight to improve
• Manage A&P cost spending and effectively allocate resources
Job Posting End Date:
Target Hire Date:
2026-05-12Target End Date:
Skills Required
- Experience in marketing or trade marketing
- Ability to analyze marketing data and trends
- Strong communication and collaboration skills
- Familiarity with Douyin platform
Pernod Ricard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pernod Ricard and has not been reviewed or approved by Pernod Ricard.
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Healthcare Strength — Pay and benefits are described as strong overall, supported by comprehensive medical, dental, and vision coverage alongside life and disability insurance. Wellbeing support is reinforced through mental-health resources and broader wellness programming.
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Retirement Support — Retirement benefits are positioned as a standout part of the package, including a 401(k) with a match and an additional profit-sharing contribution for eligible employees. A legacy defined-benefit pension is also referenced for certain earlier hires, adding depth to long-term financial support.
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Parental & Family Support — Family-related benefits are unusually broad, including paid parental leave, paid caregiver leave, backup child/elder care resources, and adoption/surrogacy reimbursement. Additional supports such as Milk Stork and fertility/ART coverage further strengthen family-building coverage.
Pernod Ricard Insights
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries. Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être. As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
