Assistant Trade Marketing Manager (Shanghai)

Posted Yesterday
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Mid level
Food • Music • Sports
The Role
Support rollout and execution of trade and retail marketing programs, manage consumer promotion platforms and rules, track performance and KPIs, assist annual business planning, provide program analysis, and collaborate with cross-country sales and marketing stakeholders to drive retail execution.
Summary Generated by Built In
About Monster Energy:

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

As Assistant Trade Marketing Manager, you’ll be in the driver’s seat—fueling the Company’s go-to-market engine and making sure every retail move hits hard. You’ll power up the execution of trade programs, helping bring bold ideas to life across the market.

You’ll back the rollout of new products and killer packaging, help crack open new markets, and keep the momentum rolling through quarterly and trimester campaigns. From dialing in plans and budgets to sharpening reporting and optimizing marketing processes, you’ll keep everything running at full throttle. Bottom line: you help turn strategy into high-impact retail execution that drives results.

The Impact You'll Make:
  • Lead and manage all consumer promotion platforms. Ensure the platform could be fulfill all trade needs and meet brand standard.
  • Standardize and organize retail marketing - support in the build, manage and implementation of retail marketing programs (trimester, global properties, local assets).
  • Conduct detailed and timely program performance updates considering all relevant personnel in order to track, monitor and adjust efforts to produce desired outcomes in all key business segments.
  • Lead the review process and manage all consumer promotion rules and regulations requests for accuracy at all phases of the consumer promotion’s life cycle.
  • Assist in development of annual business plans by identifying areas of opportunity, providing market insights and performance data metrics for Monster and strategic brands portfolios.
  • Work closely with international marketing leadership team in identifying Key Performance Indicators (KPIs). Build, implement and track incentive programs for internal and external teams to ensure KPIs are achieved.
  • Provide real-time program analysis to ensure marketing dollars are being spent wisely and having impact on portfolio performance across markets.
  • Communicate strategically, develop and/or creatively adapt programs that originate from brand marketing, bottler, retailer and headquarter performance across markets.
  • Collaborate with multiple country contacts consisting of country managers, sales leads, key account managers, MAT teams, marketing directors, operations, event, POS and other related personnel.
Who You Are:
  • Prefer a Bachelor's Degree in the field of -- Business Administration, Marketing, Communications or related field.
  • Additional Experience Desired: More than 3 years of experience in marketing, trade, sales management, Consumer packaged goods (CPG), leadership position.
  • Additional Experience Desired: More than 3 years of experience in marketing business planning, revenue management leadership.
  • Computer Skills Desired: Advanced user Microsoft office.

Please submit your resume in English for faster application processing.

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Skills Required

  • Bachelor's Degree in Business Administration, Marketing, Communications or related field
  • More than 3 years of experience in marketing, trade, sales management, Consumer Packaged Goods (CPG), leadership position
  • More than 3 years of experience in marketing business planning, revenue management leadership
  • Advanced user Microsoft Office
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The Company
7,202 Employees
Year Founded: 2002

What We Do

Monster Energy is a globally recognized brand in the energy drink industry, known for its bold flavors and high-energy branding. The company offers a wide range of beverages designed to energize and refresh, including energy drinks, coffee, tea, and juice. It is also a prominent sponsor of extreme sports events and athletes, catering to diverse consumer preferences on a global scale.

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