I. BUSINESS CONTEXT
•Jewelry No. 2 brand equity but threatened by aggressive competitors.
•Watch image needs to build more credibility and relevancy.
•Local and mature market with high elite contribution
•Need to enhance social media influence
II. FUTURE STAKES
•Optimize POE investment to build story points of views to win TOM.
•A house view to create focused impact, harmonize a house calendar, not noise across divisions.
•Build the WFJ communications métier capabilities for the future
•Stronger partnership and Ensures regular dialogue with stakeholders (local, regional and global) to review strategic proposals / broader communication planning issues and agree on solutions.
III. RESPONSIBILITIES AND ACCOUNTABILITIES
(1)Support and assist Public Relations Manager – WFJ for the duties of brand Communications function for Fashion division to achieve annual goal setting, targets and objectives.
(2)Maintain rapport relationship with the press and achieve publicity / exposure targets and objectives
(3)Execute the PR plan and monitor spending (vs budget) of WFJ
(4)Media/Press relations
•Develop close relationships with all relevant media in Taiwan.
•Co-up with FBP & Fashion PR division to create one house synergy to achieved goal.
•Work with PR manager on overall execution and coherence with communications plan;
•Coordinate with Chanel Regional/Global team regarding press tools order
•Support local event team for events execution
•To respond to all media requests, including photo shootings, etc.
•To be responsible for monthly clipping, PR related reports and exposure analysis
(5) Influence relations
•Work with PR Manager to build annual influencer plans to create quality content and drive social visibility
•Support PR manager to build and develop influencers’ relationship.
•Lead agency partner to build rapport relationship with influencers of CHANEL community
IV. ROLE-SPECIFIC BUSINESS SKILLS AND EXPERIENCE
•Fluent in both Chinese and English ability
•Good writing/editing will be a plus
•At least 3-4 years of solid PR experiences in a communications environment.
With working experience in W&FJ industry will be a plus
•Sense of aesthetic (appreciation for beauty, luxury and art)
•Experience in public relations is preferred
V. LEADERSHIP CAPABILITIES
•Visionary and transformational (open to possibilities, willing to take risks, show adaptability)
•Strong analytical and innovative strategic thinker, with passion for the brand and an energy and enthusiasm to work with stakeholders to address the needs of the business holistically
•Curiosity and agility (personal flexibility, continuous learner)
•Active leadership to foster collaboration across teams as well as with regional and global teams while ensuring constructive challenge and debate for the greater good of the House, instead of achieving weak consensus that satisfies no one
•Sense of aesthetic (appreciation for art, beauty, luxury)
•Emotionally grounded
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