About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WBKO:
WBKO is home to award-winning journalism in the heart of south-central Kentucky between Louisville and Nashville. WBKO is the dominant source for local news and entertainment in the Bowling Green area and operates the ABC, FOX, Telemundo, Heroes & Icons, and CW affiliates. We are proud to serve our community and nurture our employees to grow professionally in an encouraging environment. Bowling Green is the third largest and fastest-growing city in Kentucky and is “geared for fun” as the home of the Corvette, the Bowling Green Hot Rods baseball team, an active arts scene, countless caves, and hiking trails ready to be explored!
Job Summary/Description:
WBKO News, South Central Kentucky’s #1 news station, is seeking an experienced, innovative Assistant News Director to help lead daily newsroom operations and drive a winning multi-platform news strategy. This leadership role manages reporter assignments, coordinates breaking news coverage, fills in where needed, coaches and provides feedback to journalists, supports digital publishing, and partners with the News Director on special projects. Ideal candidates are organized, detail-oriented newsroom leaders with experience in broadcast journalism, editorial planning, producing, digital coverage, reporting, and team development.
Duties/Responsibilities include (but are not limited to):
* Help lead daily editorial coverage across broadcast, streaming, web, mobile, and social platforms.
* Coach, mentor, and develop producers, anchors, reporters, and newsroom staff.
* Partner with producers to improve rundowns, writing, showcasing, and overall newscast quality.
* Review scripts, rundowns, and digital content for accuracy, fairness, clarity, tone, and audience impact.
* Coordinate breaking news, severe weather, and major-event coverage across all platforms.
* Support the First Alert brand through timely, trusted weather and safety coverage.
* Collaborate with the Digital Content Manager to deliver urgent news quickly and effectively.
* Promote platform-specific storytelling for TV, streaming, digital, mobile, and social audiences.
* Work with newsroom leadership on future planning, audience growth, station priorities, and coverage strategy.
* Maintain high editorial standards while fostering a supportive, accountable, creative newsroom culture.
* Communicate clearly and calmly in fast-paced, high-pressure situations.
Qualifications/Requirements:
* Bachelor’s degree in Journalism, Mass Communications, or a related field required.
* At least 3 years of newsroom leadership experience, such as Executive Producer, Managing Editor, or Assistant News Director.
* Strong news judgment, writing, storytelling, journalism ethics, and editorial decision-making skills.
* Demonstrated ability to coach, mentor, and develop a diverse team of journalists.
* Knowledge of digital-first content strategy, current social platforms, and multi-platform distribution.
* Familiarity with ENPS or other rundown systems, digital CMS platforms, live production, field workflows, and modern video formats.
* Strong organizational, communication, collaboration, and problem-solving skills.
* Valid driver’s license and ability to pass an MVR check required
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Bachelor’s degree in Journalism, Mass Communications, or a related field
- At least 3 years of newsroom leadership experience, such as Executive Producer, Managing Editor, or Assistant News Director
- Strong news judgment, writing, storytelling, journalism ethics, and editorial decision-making skills
- Ability to coach, mentor, and develop a diverse team of journalists
- Knowledge of digital-first content strategy, current social platforms, and multi-platform distribution
- Familiarity with ENPS or other rundown systems, digital CMS platforms, live production, field workflows, and modern video formats
- Strong organizational, communication, collaboration, and problem-solving skills
- Valid driver’s license and ability to pass an MVR check
Gray Media Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gray Media and has not been reviewed or approved by Gray Media.
-
Affordable Benefits — A no‑premium employee‑only medical option and heavily subsidized alternatives reduce premium costs, with added features like virtual care, infertility/adoption support, and travel reimbursement. Company‑paid life and disability insurance further bolster overall value.
-
Leave & Time Off Breadth — PTO, paid parental leave, and company holidays are presented as standard elements of the package. These are complemented by wellbeing resources such as a 24/7 EAP and substance‑reduction programs.
-
Retirement Support — A 401(k) Savings Plan is offered, with company materials and listings referencing employer contributions or matching. This provides structured retirement planning within the broader rewards mix.
Gray Media Insights
What We Do
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.
