We are seeking a dynamic Assistant Brand Manager with a proven ability to lead Dyson Taiwan’s brand communications by developing consumer insight–driven campaigns that enhance brand resonance and drive engagement. Skilled in crafting innovative strategies that align with consumer preferences, creating compelling content and leveraging data to strengthen brand loyalty and market presence, delivering measurable impact for Dyson’s brand objectives.
What you will do
Consumer & Market Insights• Partner with research agency to analyze market trend data, transforming insights into actionable strategies and brand communication plans.
• Monitor competitive landscape and consumer behavior to inform brand and campaign decisions.
Brand Communication & Campaigns• Develop and execute integrated brand communication (IMC) plans, ensuring global brand DNA is localized to Taiwan’s market context.
• Lead cross-functional campaign planning including creative, media, digital, PR and offline consumer experiential activation, driving alignment and consistent execution.
• Partner with media and digital agencies to deliver innovative, full-funnel media plans that maximize efficiency and ROI.
•Oversee Dyson’s owned social channels (Instagram, Facebook, LINE), leading agency partners implementing always-on content strategies aligned with campaign and brand priorities to drive continuous consumer engagement and loyalty.
Comms communication• Collaborate with GC comms team to plan and execute comms campaigns, press events, and product seeding initiatives.
• Build and maintain strong media relationships to generate earned visibility and enhance brand reputation.
Budget Management• Own and manage A&P budgets for campaigns and media, balancing efficiency with brand impact.
What you bring• 8+ years of experience in brand marketing within multinational environments (FMCG, consumer tech are preferred).
• Experience managing agencies and stakeholders, from briefing and strategy alignment to execution and evaluation.
• Proven ability to thrive in a fast-paced, matrix organization, building trusted and transparent partnerships across functions and regions.
• Analytical thinker with strong business acumen; comfortable with data and able to convert insights into actionable initiatives.
• Inventive mindset with the courage to challenge convention — not just following best practice but shaping new ones.
• Exceptional leadership, communication, and presentation skills to engage senior stakeholders and inspire cross-functional teams.
• Entrepreneurial and hands-on, with the drive to experiment, test, and learn to push boundaries of consumer engagement.
• Fluent in English (written and spoken).
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
What We Do
At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds.
Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education.
Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world.
The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas
