We are seeking a dynamic, high-performing Assistant Marketing Manager to lead Dyson Taiwan’s Home Category — the engine of our business. You will be the brand and business owner of Dyson’s most influential portfolio, driving strategies that accelerate market share growth and brand power elevation.
You will collaborate across a complex matrix of stakeholders — Greater China and Global Category teams, Taiwan cross-functional teams, distributor and retail partners, and external agencies — to shape breakthrough launches and business outcomes. This role demands both strategic leadership and bold, hands-on execution in a fast-paced environment.
What you will do
Category Leadership
- Lead Home category strategy and portfolio roadmap grounded in deep insight and competitive intelligence
- Own business results: market share, brand power, and innovation performance KPIs
- Manage marketing investment with proactive performance tracking and clear forecasting discipline
Data, Insights & Performance Optimization
- Turn category, consumer and competitive insights (GfK, Newron) into actionable growth levers
- Analyze campaign and sell-out performance, identifying opportunities for continuous improvement
- Champion data-powered thinking to guide decision-making and resource prioritization
Brand Building & IMC Excellence
- Build brand desirability by strengthening Dyson’s leadership in engineering excellence and beautiful design
- Lead 360° integrated campaigns — brand creative, digital, media, PR, influencer, CRM and retail activation
- Adapt global campaigns into powerful, locally relevant narratives that drive conversion and advocacy
Commercial & Distributor Partnership
- Shape product and pricing strategies with distributor to protect Dyson’s premium equity
- Elevate omni-channel conversion through messaging hierarchy, launch toolkits, and path-to-purchase optimization
- Drive media and performance marketing efficiency through data-led optimization
- 10+ years of brand marketing experience in multinational environments (Tier-1 FMCG and consumer tech highly preferred)
- Proven track record of market share growth and successful hero product launches
- Demonstrated excellence in agency and stakeholder leadership — from strategic briefing to execution and evaluation
- Strong business acumen with the ability to interpret insight and data into growth actions
- Creative and inventive mindset — challenges convention and builds new paths forward
- Outstanding leadership, communication, and presentation capability to influence senior stakeholders
- Entrepreneurial, hands-on executor with passion to test, learn, and accelerate
- Fluent written and spoken English
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
What We Do
At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds.
Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education.
Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world.
The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas
