The Role
Develops and executes hotel marketing strategies and promotional campaigns to increase brand visibility and revenue. Responsibilities include managing social media, public relations, influencer and media visits, press releases, advertising campaigns, and marketing collateral. Collaborates with sales, food and beverage, and revenue teams; maintains brand consistency; monitors online reputation; and analyzes campaign performance to optimize marketing initiatives.
Summary Generated by Built In
Develop and execute hotel marketing strategies to boost brand visibility and drive revenue. Manage social media, public relations, promotional content, and media or influencer visits. Collaborating closely with sales and food and beverage teams, they create press releases, advertising campaigns, and marketing collateral. Also monitor the hotel's online reputation and assist in maintaining consistent brand standards across all channels.
Key Responsibilities
- Develop and execute promotional marketing campaigns, press releases, social media content, and hotel collateral for rooms, dining, and events.
- Manage public relations efforts by hosting journalists and influencers, writing media pitches, and maintaining strong industry media contacts.
- Work closely with Sales, Food & Beverage, and Revenue management teams to design targeted marketing strategies that drive overall property revenue.
- Maintain consistent brand voice, visual guidelines, and messaging across all digital platforms, printed materials, and advertising channels.
- Monitor online customer feedback and review platforms, analyze campaign performance metrics, and optimize marketing initiatives based on data insights.
About
Founded in Germany in 1897, Kempinski Hotels has long reflected the finest traditions of European hospitality. Today, as ever, Kempinski is synonymous with distinctive luxury.Located in many of the world's most well-known cities and resorts, the Kempinski collection includes hotels in a grand manner, pace-setting modern establishments and older hotels of individual charm. All blend gracefully into their surroundings and offer luxurious accommodation, superb cuisine and unrivalled facilities - complemented by impeccable service.For leisure and business guests alike, the name Kempinski has long been synonymous with style, mobility and efficiency. Put simply, they are the first choice for the discerning individual.In addition to operating many of the finest city hotels in the world, Kempinski is a name that can now be found in many exciting resort locations, each combining local flair and ambience with the international standards of service and luxury that Kempinski guests have come to expect.
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The Company
What We Do
Kempinski Hotels is a German luxury hotel management company, recognized as Europe's oldest luxury hotel group, operating upscale hotels worldwide and focusing on creating memorable guest experiences.
