Indicators of Success:
Achievement of customer satisfaction and loyalty goals
Achievement of financial goals
Achievement of revenue and market share goals
Achievement of employee satisfaction and retention goals
Areas of Responsibility:
Participate in the development and implementation of business strategies aligned with the Brand’s mission, vision, values, and strategies
Develop and implement marketing and sales strategies that support hotel goals
Monitor progress regularly and adjust strategies as needed
Develop the annual budget with the Sales and Marketing team
Achieve market share and revenue goals by directing group and transient sales and marketing strategies
Analyze sales and market statistics to determine profitability and market opportunities
Develop sales strategies to maximize revenue and yield, participating in yield management strategy development
Maximize revenue from WRS by collaborating with Reservation Services to market the hotel appropriately and update cost structures
Create and implement marketing strategies to increase local market awareness, leveraging brand marketing support
Develop and implement public relations and advertising campaigns
Ensure all marketing materials comply with brand standards
Maximize productivity by aligning sold business with yield management strategies
Qualify prospective leads based on profitability
Design and propose programs that meet client needs
Negotiate and close contracts with key customers
Create 100% guest satisfaction by promoting “Yes I Can!” genuine hospitality and exceeding guest expectations
Communicate and reinforce the “Yes I Can!” service vision to employees
Ensure employees provide genuine hospitality and teamwork continuously
Use teamwork to support guests and employees
Seek opportunities to improve customer experience using customer feedback; collaborate with Director of Sales and Marketing to enhance hotel services
Maintain up-to-date administrative records of all sales activity and account information using computer systems (Fidelio, Sales and Catering, Maximiser)
Represent the hotel at relevant industry trade shows and events
Understand and implement all Brand sales programs including but not limited to:
Yes I Can Meetings!
Worldwide Hospitality Program
Business Class
Partnership Marketing
Look To Book
Monitor market and competitor activity; conduct ongoing research to identify sales opportunities
Recommend and implement promotions aligned with the business plan
Participate in weekly and monthly sales and revenue maximization meetings
Prepare monthly reports for inclusion in Sales and Marketing reports
Ensure brand integrity in all communications; coordinate marketing activities with the Director of Sales and Marketing
Keep Director of Sales and Marketing informed of significant issues promptly
Maintain a high standard of personal grooming and professionalism to represent the hotel effectively
Familiarize with hotel objectives, strategies, and annual business plan marketing information
Perform all duties efficiently and according to company policies and procedures
Foster a cooperative and harmonious working environment with all hotel employees
Project a positive image of the hotel at all times
Perform other duties as requested by the General Manager or Director of Sales and Marketing
Success Factors:
Focus on the Customer: Understand and exceed the needs of guests, internal and external customers
Foster Teamwork: Motivate and work effectively in a team environment
Communicate Effectively: Provide clear information for action by coworkers, customers, and suppliers
Influence Decisions and Actions: Engage others to make decisions and take action
Drive for Results: Achieve high levels of performance and meet or exceed objectives
Build Strong Relationships: Foster trust and cooperation with coworkers, customers, and suppliers
Drive for Change: Pursue continuous improvement across the organization
Develop Self and Others: Continuously improve personal and team capabilities
Think Critically: Apply logical approaches to problem-solving and planning
Key Skills and Requirements:
Sales Skills: Understand hotel positioning and services; close business effectively
Negotiation: Evaluate cost/benefits and negotiate mutually beneficial contracts
Hotel Positioning: Understand hotel’s competitive positioning and market segments
Budget Management: Develop and adhere to departmental budget
Performance Management & Supervisory: Communicate with and motivate employees for high performance
Think Strategically: Anticipate and address problems and opportunities proactively
Revenue Forecasting: Assist in preparing revenue forecasts based on bookings and promotions
Coaching: Guide and develop others through goal setting, reflective listening, and action planning
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Skills Required
- Hotel sales skills, including understanding hotel positioning, services, market segments, and effective business closing
- Negotiation skills and ability to evaluate costs and benefits and negotiate mutually beneficial contracts
- Hotel positioning and competitive market understanding
- Budget management, including departmental budget development and adherence
- Performance management and supervisory skills to motivate employees toward high performance
- Strategic thinking and proactive problem-solving
- Revenue forecasting based on bookings and promotions
- Coaching and employee development through goal setting, reflective listening, and action planning
What We Do
Radisson Hotel Group is a dynamic hotel company that offers opportunities for growth and aims to create memorable moments through exceptional hospitality. They are involved in sales, revenue management, and meeting/events management.
