This position is responsible to develop, plan, and govern the SEA retail training content and regional training programs, ensuring alignment with retail strategy, brand standards, and seasonal priorities. This role leads content creation and program management to enable Retail Operations teams to execute training effectively at store level.
Task 1: Retail Training Content Development
• Develop, plan, and maintain SEA-level retail training content aligned with retail strategy and brand priorities.
• Create high-quality, visually engaging training materials using PowerPoint, ensuring clarity, storytelling, and retail relevance.
• Design and produce visual learning assets, including product cards, job aids, infographics, and quick reference guides.
• Develop short-form training videos (e.g. product features, selling techniques, coaching tips) using basic video editing tools such as CapCut or equivalent.
• Translate product, campaign, and merchandising strategies into compelling, retail-ready training storytelling across multiple formats (slides, visuals, videos).
• Ensure all content is practical, engaging, and easily executable by Retail Operations teams at store level.
Task 2: Regional Training Program Management
• Plan, manage, and coordinate SEA regional training programs (e.g. NITRO Expert, CX Champion, WOW Bill, seasonal focus programs).
• Support rollout planning, timelines, and execution readiness in partnership with Retail Operations.
• Ensure program standards, content, and tools are clearly communicated and aligned across markets.
• Collect qualitative feedback from markets to support continuous program improvement.
Task 3: Seasonal & Campaign Training Support
• Lead development of seasonal product training decks, videos, and supporting tools aligned with SEA and Global timelines.
• Ensure timely delivery of training materials to support product launches and key campaigns.
• Adapt global training materials to meet SEA needs while maintaining content governance.
Task 4: Content Governance & Continuous Improvement
• Work closely with SEA Merchandising, Marketing, and Retail stakeholders to identify training needs and priorities.
• Maintain consistency, accuracy, and quality of training materials across all SEA markets.
• Manage and organise centralized regional content libraries.
Task 5: Innovation & Learning Trend Adoption
• Stay up to date with learning design trends, retail training tools, and digital learning innovations.
• Continuously improve training content formats (e.g. micro-learning, short videos, blended learning).
• Explore and recommend new tools or approaches to enhance training effectiveness and engagement.
Education: Bachelor’s degree in business, Education, Learning & Development, Marketing, or relevant studies.
Professional: A minimum of 6 years' experience in retail training, learning & development, or product training. Proven experience in managing regional training programs or initiatives. Experience working with cross-functional stakeholders in a regional environment. Exposure to sportswear, fashion, footwear, or lifestyle retail is an advantage.
IT Skills: Advanced PowerPoint skills with strong visual and instructional design capability. Experience with content creation tools such as Canva, Photoshop, or similar. Basic video editing skills using tools such as CapCut or equivalent. Familiarity with e-learning platforms and digital learning tools.
Language Skills: Strong written and spoken English.
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What We Do
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities. PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
