Job description
Position Summary
We are looking for you - dynamic, best-in-class talent - to join the Interactive Avenues as a Specialist. This role is responsible for and performing many critical functions within the Performance Marketing team. These tasks include, but are not limited to, keyword/copy creation, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search campaigns. This opportunity will provide a platform to partner with the world’s leading consumer brands.
Key Responsibility Area
- Experience working in primary PPC ad platforms (AdWords, Yahoo, Bing, Facebook, Amazon) and able to perform daily management and of pay per click accounts on Google AdWords, Yahoo, Bing, Facebook, Amazon and other biddable platforms for clients
- Be up to date with search engine and PPC / biddable industry trends and developments
- Monitor web analytics dashboards, reports and key reporting tools
- Drive campaign analysis and building insights for the client
- Usage of AdWords and Facebook editors to perform bulk actions
Skills
- Strong work ethic - ability to work on multiple projects at once, sometimes under pressure and tight deadlines
- Excellent writing, math, multi-tasking, organization, and communication skills
- Social media (Facebook) paid media management a plus
- Desire to learn knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics
- Innovative and highly motivated professional with strong technical skills
- Expertise with Microsoft Excel with shortcuts, Word, and PowerPoint is required
Qualifications
Education:
- Graduate/Post Graduate Degree or related work experience
- Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred
- Google ad Certified Professional
- Previous agency experience strongly preferred
[INSERT DESIRED SKILLS & EXPERIENCE HERE]
What You Can Expect From Interactive Avenues Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
Top Skills
What We Do
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com
