Description
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum.
Cadillac Global has an opening for an Assistant Manager, Global Market Research and Insights. The position reports to the Cadillac Insight and Research Manager.
Global Research and Insights (R&I) in the Cadillac Global Strategy, Research, and Insights group is comprised of researchers, analysts, and strategists dedicated to uncovering market and customer truth. The team uses powerful storytelling to recommend product, marketing, business strategy, and target customer direction based on principled qualitative and quantitative analysis. R&I not only contributes to Cadillac Global Marketing initiatives, but also supports Finance, Regions, Design, Product Planning, Engineering, Agency Partners etc. while linking back to and leveraging the best practices of GM's Global Market Research Department (GMR).
The Assistant Manager will develop actionable recommendations to address critical business issues, via primary research and secondary-source analysis of readily-available market, product, and consumer survey data. Along with exceptional execution and support of research projects, the Assistant Manager becomes a highly valued and empowered member of the team, providing the critical thinking and points of view to help build Cadillac strategy.
The Assistant Manager will support Cadillac Global teams in the planning and execution of various activities including, but not limited to:

• Lead customized brand, customer, messaging, and ad-hoc research projects like
  • Vehicle positioning clinics
  • Feature importance studies for messaging prioritization
  • Early Buyer Studies
  • Shopper/Rejector Studies
  • TV and Digital Advertising concept and pre-testing
  • Large brand impact studies (Ex. tagline, heritage, Brand assets, etc.)
• Project manage the Brand Lift Study, directing vendor, methodology, and report outs
• Serve as internal expert for customer segmentation, helping to drive adoption, nomenclature, and targeting across the organization
• Advocate for Cadillac and the luxury customer in centralized research studies (ex. Product Clinics. Brand Tracking, CX research, segmentation, etc.)
• Analyze internal and third-party data to identify key consumer market insights for executive decision-making, marketing input and evaluation, customer experience and operational level ad-hoc studies. This includes demographic, luxury market, and model/segment level trends, buyer behavior, and key product areas (e.g. powertrain, infotainment).

ESSENTIAL QUALIFICATIONS/REQUIREMENTS

• 6+ years applicable consumer insights, market analysis, and market research experience
• Experience leading customized research projects requiring scheduling stakeholder interviews, gathering objectives, selecting vendors, evaluating methodologies/approaches (both qualitative and quantitative), leading vendors, directing report outs, and ensuring actionability of leanings
• Ability to execute multiple complex tasks, both long-term and ad-hoc, with strong cross-department collaboration and high time-management acumen
• Highly proficient in pulling and analyzing raw data that can be summed in impactful/insightful visualizations and stories
• Experience working with a variety of data sources ranging from various sales metrics to consumer satisfaction and attitudinal survey data
• Working knowledge and experience leveraging foundational statistics
• Highly proficient in Excel (advanced functions and pivot table use/creation a minimum requirement)
• Entrepreneurial and independent, but also a natural collaborator
• Excellent verbal and written communication skills; proactively communicates with team and updates managers and stakeholders throughout the process
• Ability and desire to contribute and thrive in a low-structure and fast paced environment
• Automotive and/or Luxury Experience
• Advanced analytics skills for business applications
• Proficiency in statistical analysis software such as SPSS, SAS, or R
• Experience using data visualization tools
• Knowledge and use of cross-tabulation software (e.g., mTab)
• Understanding of ethical considerations in market research and data privacy regulations.
• Knowledge of key automotive industry syndicated research data providers (e.g., JDPA, Maritz, Strategic Vision, Polk)
• Bachelor's degree required, advanced degree in statistics, business administration, and/or market research a plus

OTHER CONSIDERATIONS
Location: Warren, MI
Type of Job: Hybrid
Travel: COMPANY OVERVIEW
Cadillac has been a leading luxury auto brand since 1902. Today, Cadillac is growing globally with an expanding product portfolio featuring bold design, innovative technology, and world-class craftsmanship. Cadillac's ongoing mission is to return to a preeminent position among global luxury brands, powered by a renewed passion for excellence and major investments across its business, dealers, vehicles, services, etc.
Additional Description
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate .
PLEASE ONLY APPLY IF YOU DO NOT NEED SPONSORSHIP TO WORK IN THE UNITED STATES NOW OR IN THE FUTURE. WE ARE UNABLE TO CONSIDER CANDIDATES WHO REQUIRE SPONSORSHIP
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