For over 35 years, Aesop has carefully cultivated an inspiring and inclusive environment in which our employees are supported and encouraged to thrive. As a global retail organization, we offer professional development and advancement opportunities to complement career goals and aspirations.
Our approach to skin care involves meticulous attention to detail, using only the most efficacious ingredients to create formulations which stir the self and senses. The same meticulous approach is taken during our recruitment process, seeking out considered and inspired individuals with a wealth of perspectives who bring out the best in themselves and others.
We aim to strike the right balance between people, planet, and profit, actively reducing our footprint on the planet that generously sustains us. So far, this journey has led us to become a certified B Corp. We are committed to building a more sustainable and inclusive society.
ROLE PURPOSE
As the Assistant Manager, Digital Marketing, you will support the development and execution of digital plans to elevate Aesop’s profile as a top luxury brand, with a focus on increasing awareness and brand equity. You will be responsible for the expression of the brand across Digital Marketing channels. The ideal candidate possesses a deep understanding of the luxury market, a keen eye for aesthetics, and a proven track record of successfully managing digital campaigns across a variety of digital channels.
This role requires a critical thinker with high technical knowledge of digital platforms and a strong ability to think outside the box to ensure Aesop retains its distinct brand identity across all digital consumer touchpoints.
PRIMARY RESPONSIBILITIES
Digital Plan Development and Execution
Support the development and execution of digital brand plans to align with regional business objectives.
Work with the Senior Ecommerce Manager to integrate digital initiatives seamlessly and increase qualified omnichannel traffic and support conversion efforts.
Ensure regional digital initiatives are aligned with Ecommerce commercial objectives and calendar planning.
Paid Media Management and Partnerships
Support the paid media planning in the region, ensuring alignment with commercial objectives by category and by channel.
Assist in developing and evaluating paid media plans across digital platforms to drive brand visibility and conversions.
Work with the global media team, agency partners, and L’Oréal media teams to optimize paid campaigns and ensure efficient use of advertising budget.
Provide regional consumer intelligence, competitive examples, and business performance to key stakeholders to build market-relevant plans.
Actively seek out relevant and on-brand affiliate partners to elevate brand profile and find creative ways to activate those partnerships.
Demonstrate a thorough understanding of paid media KPIs and be responsible for sharing performance metrics internally.
Content Curation
Support the development of local digital paid strategy in partnership with global marketing, creative, and media counterparts.
Brief global creative and media teams to develop compelling digital content that is optimized by channel and reflects the brand's luxury identity.
Curate and manage content calendars to maintain a consistent brand narrative across all digital platforms.
Digital Cross-Functional Relationships
Partner closely with customer care, ecommerce, and marketing teams to ensure all channels are aligned in terms of priorities, messaging, and offers.
Reflect those priorities, messaging, and offers in paid media whenever relevant.
Analyze market trends and consumer insights to inform digital strategy and optimize campaign performance.
Performance Analytics & Budget Planning
Utilize analytics tools to measure the effectiveness of digital campaigns and provide insights for continuous improvement.
Monitor key performance indicators (KPIs) and ROI to optimize plans and drive business results.
Work with Ecommerce Manager to manage budgets and adjust phasing as needed.
KEY REQUIREMENTS & QUALIFICATIONS
Ideally, 2+ years of experience in digital marketing, with a focus on Luxury, Beauty, or Skincare brands.
Extensive experience working across digital channels, including Paid Social, Paid Search, Display, Affiliate Marketing, and SEO/SEM.
Proven success in developing and implementing digital plans that drive engagement and sales.
Strong understanding of digital analytics and reporting capabilities.
Experience in managing paid media campaigns.
Exceptional communication and collaboration skills.
Creative thinker with a keen eye for design and aesthetics.
What's On Offer
The salary for this position is $85,000-90,000
We take a holistic approach to employment, promoting professional development, career growth, employee wellbeing initiatives and encouraging deep connections with the local community through the Aesop Foundation, volunteering and matched giving programs.
We take a holistic approach to employment, promoting professional development, career growth, employee wellbeing initiatives and encouraging deep connections with the local community through the Aesop Foundation, volunteering and matched giving programs.
Employee Benefits Include
Generous product discount allowance and bi-annual complimentary product allocation
Paid time off with length of service increase
Paid volunteering allowance for all employees
Bonus opportunity based on personal, and business, performance
Suite of options to aid development, including complimentary access to LinkedIn Learning, in-house Product and Core skills training and study support opportunities
Access to employee assistance programs, complimentary subscription to Headspace mindfulness app and summer hours options.
Aesop is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognized and rewarded. We are committed to promoting inclusion for all with the belief that diversity, inclusion and belonging plays an important role in the success of our organization. We actively encourage everyone to consider becoming a part of our journey.
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What We Do
Aesop was established in Melbourne in 1987. Our objective has always been to formulate skin, body and hair care products of the finest quality, as well as fragrance and accessories for the self and home. All Aesop products are vegan. We do not test on animals and only use ingredients with a proven record of safety, efficacy and sustainability. We are on a journey to reduce our footprint on the planet that generously sustains us. So far, our progress has led to Aesop becoming a certified B Corp™. Alongside our commercial activities, we explore and support the arts as an avenue through which to inspire, learn and communicate. We are headquartered across two locations—Melbourne and London—with satellite offices and stores in many parts of the world, including New York, Paris, Tokyo and Hong Kong. Aesop has carefully cultivated a work environment in which our employees are constantly challenged to do their best. Our company is determinedly creative, intelligent and progressive, and nurtures these qualities by employing people who share our passionate interest in design, innovation, and incisive enquiry across all fields. Just as the ingredients in our products are carefully selected for their unique characteristics, so too are the individuals who work with us around the world – we value working with those who can bring a wealth of life experience and inspired ideas to our table.
