Assistant Director of Social Media

JOB SUMMARY

Working independently and exercising good judgment and discretion, this position would oversee the ongoing development and performance of Club Sports social media sites and networks as well as digital creative content creation for those platforms. The person performing this role will understand, follow, and disseminate Liberty University policies regarding the use of social media and monitor all aspects related to Club Sports. This position will organize and oversee use of social media and video and content initiatives for purposes of promoting the various Club Sport teams and engaging both the public and student body toward those teams. This person will create & oversee creation of content for social media and video platforms within Club Sports and teams, working with various departments and areas within the University. This position will oversee, direct, assign and lead all Academic Integration students for social media.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

· Lead the strategy, creation, and management of social media content for Men’s DI Hockey and Club Sports department accounts (Facebook, Instagram, and X).

o Including but not limited to live game coverage, photography, graphics, video, and weekly digital content.

· Manage and coordinate with student staff, interns, and contributors assisting with social media, content creation, and game-day operations.

o Including but not limited to scheduling, mentorship, evaluations, and professional development.

· Develop content calendars and collaborate with Marketing, Media, Academic Integration, and creative staff to plan and execute promotional campaigns and branding initiatives.

· Monitor social media trends, analytics, and emerging technologies to improve fan engagement, digital performance, and overall brand presence.

· Support game-day operations through social media promotion, sponsorship activations, fan engagement, and preparation of digital and promotional assets.

· Assist with video production, graphic design coordination, and creative storytelling across Club Sports platforms.

· Travel with Men’s DI Hockey and support additional Club Sports teams and events as needed.

· Contribute to maintaining Club Sports digital platforms, supporting the accuracy, timeliness, and consistency of website and promotional content.

· Collaborate with campus partners and external sponsors to support creative promotions and enhance the overall game day atmosphere.

· Support social media efforts through Academic Integration, including assisting with meetings, communication, and guidance for student interns managing team accounts.

· Maintain organized files, timelines, and tracking documents to support efficient workflow and execution of initiatives.

· Represent Club Sports in a professional and positive manner, working collaboratively with staff, students, and external partners.

· Assist with events during evenings and weekends and support additional responsibilities as assigned.

· Work in Concessions as needed throughout the year.

· Complete necessary University trainings to stay in compliance.

· Works effectively as a team member, embracing and fostering LU’s mission.

· Remains abreast of existing and emerging technologies, processes, products, services and leading industry performance benchmarks.

· Strictly adheres to Liberty University policies, representing the University in an exemplary manner.

· Works effectively as a team member, embracing and fostering LU’s Christian model and Mission – Training Champions for Christ.

SUPERVISORY RESPONSIBILITIES

This position is responsible for a Graduate Assistant, 2 student workers & serval interns each semester.

QUALIFICATIONS AND CREDENTIALS

Education and Experience

Four-year college degree, with a concentration in graphic design, marketing, business or sport management, 2+ years in a marketing function; Strong social media experience required. Well-developed communications and interpersonal skills required.

ABILITIES AND COMPETENCIES ESSENTIAL TO THE FUNCTION OF THE JOB

Communication and Comprehension

· Ability to effectively communicate both verbally and in writing to convey clear, well articulated information.

· Ability to understand, speak, and write English in order to convey messages and correspond in an articulate and professional manner.

· Possess public communication skills that allow professional representation of Liberty University.

· Strong organizational skills.

· Computer skills

Problem Solving

· Intuitively able to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature.

Physical and Sensory Abilities

· May be required to travel (on campus, locally and with the Men’s D1 Hockey team as needed)

· May be required to sit to perform deskwork or type on a keyboard.

· Regularly required to hear and speak in order to effectively communicate orally.

· Regularly required to stand, walk, and climb stairs to move about the campus.

· Handle materials, reach overhead, kneel or stoop in order to conduct business.

· Regularly lift 10 or fewer pounds.

WORKING CONDITIONS

Work Environment

The working environment in which one will typically perform the essential functions of this position is a climate-controlled setting. It is well lighted, and the noise level is moderate. Working environment may include facilitation of events outdoors or in loud indoor arenas.

Driving Requirements

If the employee is required to travel in performing the duties and responsibilities of the position, the use of one’s personal vehicle (or LU vehicles) may be required for travel. Proof of a valid driver’s license, an acceptable DMV record, LU Driving Approval, and liability insurance is required when driving in the performance of the employee’s position.

To obtain LU-approved driver certification, individuals must be 21 years of age or older, possess a valid driver’s license with a minimum of five (5) years of documented driving history, and maintain a clean driving record.

Time Type

Location

Pay Range

Compensation is determined based on factors such as qualifications, experience, education, skills, and certifications, along with University needs and external market conditions. Market benchmarks may be used, as appropriate, in combination with internal equity to ensure pay is fair and aligned with the broader compensation structure.

The position may also be eligible for comprehensive benefits, including health insurance, retirement plans, and tuition assistance.

The University is an Equal Opportunity Employer. We believe it is our moral and legal obligation to meet the responsibility of ensuring that all management practices regarding employees are conducted in a nondiscriminatory manner. In compliance with Title VII of the 1964 Civil Rights Act, and other applicable federal and state statutes, all recruiting, hiring, training, and promoting for all job classifications will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including state of employment protected classes. It is, therefore, our policy and intention to evaluate all employees and prospective employees strictly according to the requirements of the job. All personnel related activities such as compensation, benefits, transfers, job classification, assignments, working conditions, educational assistance, terminations, layoffs, and return from layoffs, and all other terms, conditions and privileges of employment will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including all applicable state of employment protected classes. The University is a Christian religious-affiliated organization; and as such, is not subject to religious discrimination requirements. The University’s hiring practices and EEO discrimination practices are in full compliance with both federal and state law. Federal law creates an exception to the “religion” component of the employment discrimination laws for religious organizations (including educational institutions), and permits them to give employment practice preference to members of their own religious beliefs.