Assistant Director, Media

POSITION SUMMARY:

Assistant Director, Media is responsible for managing the planning of paid media strategy and implementation to drive brand advocacy and customer conversion & loyalty.

PRIMARY RESPONSIBILITIES:

• Work with line manager to lead collaborations with media and media agencies, leveraging resources to generate insights of target audiences and analyze competitors for Melco.
• Develop and deliver media strategies including performance media, aligned with campaign objectives, create media planning guideline, and ensure media strategy implementation and performance measurement.
• Collaborate closely with Content team to identify right assets for various channels and reach target audiences with most efficient communication.
• Closely monitor campaign media spending, analyze, and verify media report data, attribute performance results and provide optimization plan proactively and timely, to ensure achievement of communication goals.
• Work closely with PR, Social media and Digital marketing team to ensure communication consistency across all touch points of target audiences.
• Manage media budget and ensure efficiency.
• Drive media team and agencies’ performance.

QUALIFICATIONS:

Experience

• 10 years + relevant experiences in media planning, buying, with at least 5 years inhouse working experiences.

Education & Language

• Bachelor’s degree or above.
• Excellent verbal and written communication in both Chinese and English.

Skills/Competencies

• With strong strategic mindset
• With deep understanding about both Mainland CN and rest key markets.
• Highly organized and as a good communicator
• Customer centric
• Excellent time management and project management skills
• Work collaboratively and communicate effectively with internal business units and external vendors
• Very well organized with a proven ability to multi-task and problem-solving
• Flexibility and resourcefulness to respond to a fast-paced work environment with shifting deadlines.
• Leadership skills