Assistant Brand Manager

LOCATION: EAST FINCHLEY, LONDON
REPORTING TO: Senior Brand Loyalty Manager
BRAND: McDonald's
ABOUT US
tms unites technology, marketing, and sourcing to drive transformational change for the world's leading brands. With 1,200+ employees across 26 countries, we offer an impressive range of solutions - from inspiration and innovation to category management and delivery.
Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day for our clients, including McDonald's, T-Mobile, O2, Starbucks, and adidas.
Most importantly, we're a place where you can achieve great things, and be recognized as the best.
WHAT MATTERS THE MOST
Breakthrough, business-driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever-evolving.
tms is a place where brilliant people are better together. If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity, bring us your voice! Visit us at tmsw.com.
At tms we believe that from day one our job is to prepare you, develop you, train you and invest in you so that while with us you will become ready to take on the next challenge better prepared than you thought possible.
So whether you're here for a meeting, a project, or a career - be prepared to Leave Changed.
WHY WE THINK YOU WILL LOVE THIS ROLE
Working as part of the McDonald's Marketing team, the role focuses on supporting the team in the creation of key marketing campaigns
The Loyalty Assistant Brand Manager will be responsible for supporting our loyalty and partnership plans and bringing them to life for our customers - driving customer awareness, acquisition, re-engagement and retention. This role will work closely with various teams, to bring the digital programme to life across all channels, building a world class, exciting, loved and profitable customer proposition.
WHAT YOU WILL BRING TO THE ORGANIZATION

• Support the deployment and day-to-day running of our loyalty & partnerships proposition and campaigns
• Supporting the Brand Manager and Marketing Manager in delivering the loyalty & partnerships proposition across all channels including: email / push, in-app, POP / POS, digital, social, website, TV and radio
• Acting as a day‑to‑day point of contact for internal teams and agency partners, ensuring clarity on roles, timelines and expectations across loyalty & partnerships activity
• Continuing to drive customer and business value of loyalty & partnerships - supporting the team to deliver initiatives that surprise, delight and engage our customers, as well as always-on support to retain customers in the scheme

• Presenting plans, ideas and updates to key stakeholders and cross functionally

Key accountabilities:

• Support the Senior Brand Manager and Marketing Manager in the development of the Loyalty & Partnerships strategy, showing knowledge and expertise of your category.
• Support the Senior Brand Manager in planning and deploying cross-channel campaigns across paid, owned and earned media; both calendar-led campaigns as well as triggered communications
• Assist the Senior Brand Manager in creating agency briefs for campaigns based upon strategic and campaign goals. These will cover communications across all customer touchpoints
• Leading the creative review process with all internal, external and agency partners. Including the quality assurance of campaigns
• Working closely with our creative agency, partnerships agency, media agency and CRM agency to execute always-on and campaign focused plans
• Proactively flag risks, challenges or misalignment across partners, supporting the Senior Brand Manager in driving resolution and be the point of contact between Global, Tech and Legal on the deployment of new partnerships to market
• Closely supervising results and reporting these to the business, providing recommendations on how loyalty campaigns or partnership performance can be improved
• Be a key member of our cross-functional working groups - updating teams with timings and latest plans
• Become a specialist in our brand principles and goals and how these apply to our communications and partnership selection process. Ensuring our agencies apply these to all activities.
• Help run and monitor our regular reporting and analytics dashboards and use these to generate customer analytics. Be a regular user and highly knowledgeable in latest performance
• Support and develop the Loyalty Campaign Assistant (direct report)

This is a great opportunity to learn and grow in role, so we expect that responsibilities will develop over time as our loyalty propositions and the individual does.
SKILLS AND EXPERIENCE WE WOULD LIKE YOU TO HAVE

• Proven self-starter - curious to their core.
• A digital savvy individual who has experience of executing multi-channel campaigns
• Experience of empowering and supporting team members - a passion to develop talent.
• Strong knowledge of cross-channel Marketing and the best channels to achieve Performance Marketing objectives
• Experience either client or agency side, with demonstrable Marketing knowledge and experience with high profile brands, in-particular leading the end-to-end creative process
• Ability to analyse key data and provide recommendations for future campaigns with a commercial awareness and financial acumen - a strong grasp of numbers.
• Ability to contribute towards developing simple solutions to sophisticated, cross-functional issues.
• Strong organisational skills, someone who is comfortable working in a fast-paced environment and can work proactively across multiple projects at the same time
• Excellent attention to detail, seeking for the best possible outcome and standard every time
• A great communicator. Frequent, clear and accurate communication with the ability to exert credible influence with internal and agency teams is important
• A strong team player and a positive relationship builder
• Proficient in Microsoft Excel and PowerPoint is essential

If you have any questions about the job, we are open to discussing this role further, so please feel free to get in touch. #LI-Hybrid