Job Description:
Mars: Where your Tomorrow Starts Today!
Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.
Join us in building a sustainable future where people, communities, and the planet can truly thrive.
About the role:
This role will be working for our Mars Petcare segment, where we make life better for pets and their owners. Are you ready to make your mark on one of the world’s most loved pet food brands? Mars is looking for an Assistant Brand Manager to support the ADVANCE Marketing team across full 360 campaigns—traditional, digital, and everything in between.
Role Title: Assistant Brand Manager
Location: Melbourne, Victoria
Hours: Permanent, Full time
Reporting to: Portfolio Director - Super Premium
What you’ll do
- Drive insights to action: Analyze market, category, competitor, and consumer data to inform ADVANCE Chilled brand strategies and campaigns.
- Execute standout campaigns: Support 360° marketing plans, NPD launches, and innovation projects, ensuring flawless delivery and measurable results.
- Collaborate & influence: Work across Brand, Shopper, Professional Services, and digital teams to bring ideas to life and maximize campaign impact.
- Lead professional-facing initiatives: Coordinate events, merchandise, and trade materials to engage and support the Professional Services team across ANZ.
- Optimize & improve: Manage budgets, track performance, lead social media content, and extract insights to refine future brand activity.
Your unique ingredients
- Bachelor of Business (preferably with a Major in Marketing including digital exposure and expertise)
- CPG branded experience, implementing brand campaigns across many marketing elements including traditional, digital paid and organic, events.
- Well organized, successful at prioritization, attentive to details, and a clear communicator
- Action Oriented. Takes initiative, entrepreneurial, can hit the ground running and move projects forward right from the start.
- Nice to haves: Digital community management, animal or food health background, NPD Innovation experience
Why you’ll love working for Mars:
- Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
- People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.
- Development: Shape your career with personalised development and real opportunities to grow from day one.
- Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.
Skills Required
- Bachelor of Business degree
- Major in Marketing with digital exposure and expertise
- CPG branded marketing experience executing traditional and digital paid and organic campaigns and events
- Experience supporting NPD launches and innovation projects
- Well organized with strong prioritization, attention to detail, and clear communication
- Action oriented, takes initiative, entrepreneurial mindset
- Ability to manage budgets, track performance, and lead social media content
- Experience coordinating events, merchandise, and trade materials for professional-facing teams
- Digital community management experience
- Animal or food health background
- NPD innovation experience
- Ability to work in Melbourne, Victoria (location)
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
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