About the Role
Barcel Global is looking for an Associate Brand Manager – Global Media Content & Culture to help build globally relevant, culturally driven brands.
In this role, you will work at the intersection of creative development, social strategy, and global marketing, helping scale content across markets while ensuring strong cultural relevance.
You’ll play a key role in developing global campaigns, managing adaptations, and shaping how brands show up across regions—particularly with Gen Z and Gen Alpha audiences.
What You’ll Do
Manage Global Adaptations
- Coordinate adaptation of global campaigns across markets
- Manage timelines, assets, and workflows to ensure efficient execution
- Partner with teams globally to ensure content is locally relevant and on-brand
Enable Cross-Market Collaboration
- Work across global and regional teams to ensure alignment and clarity
- Support teams with content planning, execution, and feedback loops
Help scale best practices and high-performing ideas across markets
Drive Global Creative & Content
- Support development of global campaigns and content platforms
- Ensure creative work is designed to scale across diverse markets
- Translate strategy into actionable guidance for local teams
Lead Cultural Insights & Trend Activation
- Identify and translate Gen Z / Gen Alpha trends into marketing opportunities
- Help build the organization into a leader in youth culture and social trends.
- Develop and share cultural insights that inform content and strategy
What We’re Looking For
- 1–5 years of experience in marketing, brand, social, or content strategy
- Strong understanding of social media platforms and strategy
- Comfortable managing complex projects with multiple stakeholders
- Excellent communication and collaboration skills
- Highly organized with strong attention to detail
Preferred Qualifications
- Bilingual (English/Spanish) strongly preferred
- Experience in global or multi-market environments
- Background in CPG or fast-paced consumer brands
- Passion for culture, trends, and building relevant brands
Barcel USA LLC is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training, and all other working conditions.
We believe diversity drives innovation and success. We proudly welcome applications from individuals with disabilities, veterans, and women, and are committed to creating an environment where everyone can thrive.
Skills Required
- 1-5 years of experience in marketing, brand, social, or content strategy
- Strong understanding of social media platforms and strategy
- Comfortable managing complex projects with multiple stakeholders
- Excellent communication and collaboration skills
- Highly organized with strong attention to detail
- Bilingual (English/Spanish)
- Experience in global or multi-market environments
- Background in CPG or fast-paced consumer brands
- Passion for culture, trends, and building relevant brands
What We Do
Barcel USA is the snack division of Grupo Bimbo located in the United States. Headquartered in Coppell, Texas, it is a fast-growing consumer packaged goods company that manufactures, distributes, and sells a wide selection of innovative candy and snacks, featuring a mix of unique, sweet, and spicy products. Its brand portfolio includes popular names such as Takis, Popcornopolis, and Sanissmo.
