Assistant Brand Manager - Dove

Reposted Yesterday
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Ho Chi Minh City, VNM
In-Office
Mid level
Other
The Role
Assist the Brand Lead in developing and executing integrated brand strategies, manage marketing campaigns, and oversee brand performance and budgets.
Summary Generated by Built In

About Unilever
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you.

Main Job Purpose:

Assist Brand Lead in developing and executing integrated brand strategies that build strong brand equity and deliver business growth. The role focuses on end-to-end brand management, ensuring consistency across communication, innovation, and in-market execution. 

What Will Your Main Responsibilities Be:

Integrated Brand Strategy & Planning 

  • Support Brand Lead in developing and executing integrated marketing plans aligned with brand positioning and business objectives. 
  • Leverage consumer, shopper, and market insights to contribute to annual brand planning and key initiatives. 
  • Lead and manage the integrated marketing activity calendar, ensuring consistency across channels and touchpoints. 

Brand Communication & Activation 

  • Execute integrated marketing campaigns across digital, social, and channels to drive brand awareness and conversion. 
  • Lead planning and implementation of key activations (in-store, online, offline) in line with overall brand strategy. 
  • Ensure consistent brand messaging and execution across all consumer and shopper touchpoints. 

Cross-functional Collaboration 

  • Work closely with cross-functional teams (Trade marketing, sales, Ecom) to ensure seamless execution of brand plans. 
  • Manage external agencies, including briefing, creative development, and execution tracking to ensure quality and alignment. 

Innovation & Product Launch 

  • Assist in new product and packaging launches, ensuring strong go-to-market execution. 
  • Monitor category, competitor, and beauty trends to identify opportunities for brand growth and innovation. 

Performance Management 

  • Monitor and evaluate brand and campaign performance using key metrics. 
  • Analyze data and generate insights to optimize brand plans and improve ROI. 

Budget & Operations Management 

  • Manage marketing budgets for assigned projects, ensuring effective allocation and tracking. 
  • Oversee executional elements such as trade visibility, promotions, and sponsorships. 
  • Ensure projects are delivered on time, within budget, and with high quality. 

 

Experiences & Qualifications
WHAT YOU WILL NEED TO SUCCEED

  • 3+ years of experience in brand management or marketing, with exposure to integrated campaigns. 
  • Strong understanding of brand building, digital marketing, and communication planning. 
  • Experience in beauty or FMCG is an advantage. 
  • Proven ability to manage multiple stakeholders, projects, and timelines. 
  • Strong analytical skills with ability to translate data into actionable insights. 
  • Good collaboration and communication skills. 

Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Skills Required

  • 3+ years of experience in brand management or marketing
  • Strong understanding of brand building, digital marketing, and communication planning
  • Experience in beauty or FMCG is an advantage
  • Proven ability to manage multiple stakeholders, projects, and timelines
  • Strong analytical skills with ability to translate data into actionable insights
  • Good collaboration and communication skills

Unilever Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unilever and has not been reviewed or approved by Unilever.

  • Healthcare Strength Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life insurance, and occupational health support alongside a 24/7 employee assistance program. Wellbeing offerings such as health checks, resilience tools, and counseling support the perceived depth of health-related benefits.
  • Retirement Support Retirement support includes a 401(k) match that reaches up to 5% of base salary, strengthening the overall value of the package. Share and savings options are also referenced as part of longer-term financial support beyond salary.
  • Flexible Benefits Benefits customization is enabled through tools such as a “My Reward” system and a “Benefits Envelope” that allows employees to personalize selections. Flexible working approaches are also associated with improved overall satisfaction, reinforcing perceived choice and adaptability in the total rewards offering.

Unilever Insights

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The Company
HQ: London
155,459 Employees
Year Founded: 1872

What We Do

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.

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