KEY RESPONSIBILITIES
Support the execution of sponsorship and brand activation programmes aligned with the KCB Brand Strategy including KCB’s Motorsports, Golf, and Athletics.
Develop creative activation concepts and integrated campaign plans that bring sports sponsorships platforms to life across experiential and customer engagement channels.
Design relevant and memorable customer experiences, including fan engagement, product showcases, market activations and other experiential initiatives.
Partner with business, product, sales and customer teams to commercialise sponsorships and activations.
Collaborate with media, public relations, digital, content and creative teams to amplify sponsorship properties and activations
Monitor and evaluate sponsorship and activation performance using agreed brand, customer, commercial, media and engagement indicators, and translate results into actionable insights and recommendations.
Manage approved budgets and essential programme governance requirements, including expenditure tracking, supplier coordination, approvals and the necessary Procurement and Finance processes.
Identify relevant market opportunities, strategic partnerships and engagement platforms that can strengthen KCB’s brand visibility, relevance and customer connection.
Prepare comprehensive post-activation reports, including performance results, customer feedback, commercial outcomes, key insights and recommendations for future improvement.
Maintain accurate administrative records, including contracts, approvals, purchase orders, invoices, activation schedules and performance reports.
MINIMUM POSITION QUALIFICATION REQUIREMENTS
Experience
Total Minimum No of Years’ Experience Required
3
Detail
Min No of Years
Need Type5
Marketing, Brand Management or Communications
3
RQ
Sponsorships, Event Management and Brand Activations
3
RQ
Budget Tracking and Reconciliation
2
ES
Reporting and Stakeholder Engagement
2
ES
b. Academic & Professional
Particulars
Detail
Specific Field or Qualification
Need Type4
Education
Bachelor’s degree
Any relevant degree.
RQ
Professional Qualifications
CIM
AA
Skills Required
- At least 3 years of experience in marketing, brand management, or communications.
- At least 3 years of experience in sponsorships, event management, and brand activations.
- At least 2 years of experience in budget tracking and reconciliation.
- At least 2 years of experience in reporting and stakeholder engagement.
- Bachelor's degree in any relevant field.
- CIM professional qualification.
What We Do
KCB Group, is the largest financial services organization in East Africa in terms of asset size. The Group's headquarters are located in Nairobi, Kenya, with subsidiaries in Kenya, Rwanda, Southern Sudan, Tanzania, Uganda and Burundi. In 2015, KCB Group opened a representative office in Ethiopia, expanding the growth of the organization. The Bank is over 124 years old having started in Mombasa in 1896. KCB Group has over 354 branches, 26,394 Agents/POS Merchants and 1,103 ATMs. The bank also offers Mobile Banking though the KCB App, Internet Banking and Diaspora Banking Services platform that can be accessed 24/7 basis. The Bank services over 26.8 million customers across the region. KCB Group is the largest financial services organization in East Africa, with an estimated asset base of approximately Ksh. 1.02 trillion as at the of end H1 2021.
