Assistant Brand Manager - Ben & Jerry's ANZ (Sydney CBD/Hybrid)

Who we are

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company.​ A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories.​ Because we know, life tastes better with ice cream.​

About Ben & Jerry's 

Ben & Jerry's Homemade Inc. started in 1978 in a renovated gas station in Burlington, Vermont, USA, founded by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. In 2000, Ben & Jerry's became a wholly owned subsidiary of Unilever, while an independent board of directors took the lead in maintaining and expanding Ben & Jerry's social mission, advocacy, brand integrity and product quality. Today we have fans in 35 countries around the world.

At Ben & Jerry's we have an inspiring ambition. We want to drive the global movement for social and economic justice and sell the most delicious ice cream in the world with our "connected prosperity business model”. That means, we bring in our activist spirit every day and work hard for what we care about, a true value-driven organization with an associated 3-part mission

• Social Mission: impact on human rights, workers’ rights and social justice around the world

• Product Mission: Production and distribution of high quality and natural ice cream with euphoric preparations

• Economic Mission: to operate the company on a sustainable financial basis towards profitable growth.

Our 3 part mission comes to life in everything we do. In Australia, Ben & Jerry’s ice cream is known for its big chunks and irreverent tone of voice. For the past few years the brand has been actively engaged in driving marriage equality and advocating for immediate action on climate change.

Job Summary

Are you a junior marketer looking for a challenging role that will accelerate your development into a superstar brand manager? Are you a digital native on TikTok and Instagram by night and digital marketer by day with a passion for building brand engagement?

Ben & Jerry’s is recruiting an Assistant Brand Manager to lead and implement digital marketing activities across Australia and New Zealand.

Role Responsibilities:

• Strategic Brand Management

  • Support Brand Lead to bring brand activations and NPD launch plans to life across

  • Assist in building yearly and long-term strategic brand plans, in alignment with customer and category teams.

  • Monitor brand, competitor and market performance. Proactively make recommendations to meet strategic brand objectives.

  • Support the Brand Lead by ensuring adherence to perfect store online requirements.
     

• Project Management

  • Lead cross-functional local and global team (including customer development, R&D and supply chain) to deliver multiple innovation initiatives consecutively and ensuring OTIF delivery.
     

• Campaign Execution

  • Support brand lead in partnering with media agencies to implement disruptive media campaigns.

  • Creating and executing agency briefs including POS material production (aligned with Brand visuals), Media plans (including Digital), PR.

  • Manage influencer strategies, asset development, and in-store activations in collaboration with customer development teams.

  • Act as brand lead for all digital-first campaigns. This includes managing the briefing, stakeholder alignment and implementation (e.g. PR, media, influencer agency, local activism manager and global digital marketing teams)
     

• Collaboration and stakeholder management

  • Work collaboratively with internal stakeholders to deliver brand campaigns and POS shopper execution. This includes global marketing teams, sales team, shopper team and retail team.

  • Work collaboratively with external stakeholders including agency partners and franchisee partners to execute and implement brand plans.
     

• Budget Management

  • Day to day budget management including managing monthly forecasting cycle and reporting

  • Raise purchase orders and monitor invoicing

What You Will Need to Succeed

Experiences and Qualifications

• Bachelor’s Degree in Marketing or equivalent.  

• Minimum 2+ years work experience in brand management, preferably in consumer goods or food retail industry.    

• Budget management experience

• Experience in brand marketing, with exposure to annual brand planning process, implementing brand campaign and customer/ channel marketing.

• Experience in collaborating with media, creative agencies, and cross-functional teams

• Experience with tools like Nielsen, Quantium, Iri, or similar for performance tracking

Skills

• Strong influencing and people management skills - ability to engage/motivate  colleagues and stakeholders behind a project

• Entrepreneurial approach with a focus on experimentation and continuous learning

• A willingness to perform in a role that covers a broad spectrum of responsibilities –both hands on and strategic

• Excellent verbal and written communication and interpersonal skills

• Highly organized, team-oriented individual with a positive “can –do” attitude and a strong commitment to outstanding consumer and customer experience

• Strong Computer proficiency, esp. Excel, Word, PowerPoint, etc.

What You Can Expect:

• A unique mix of global scale & start-up spirit—€8.3bn powerhouse with an agile, entrepreneurial mindset. We’re building a new high growth Ice Cream company from the ground up. ​

• Career without limits—42 markets, international opportunities, and fast tracked growth. ​

• A performance-driven culture—Freedom to act, disrupt and grow – your success is measured by impact.​

• A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments.

Are you excited to craft the Ice Cream future?

To apply, you must do so online. Please do not forget to upload your CV and a motivation letter.  

Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

As publicly announced, Unilever will separate its Ice Cream business which is expected by the end of 2025. This role will transfer to the new Ice Cream company.

For the recruitment of this position, we would like to emphasize that local conditions apply to the position.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact [email protected].

Unilever is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities.

This means we encourage people with all backgrounds to apply, including Aboriginal and Torres Strait Islander Peoples, Māori and Pacific Peoples, and people with disabilities. Interested in learning more, check out our Reconciliation Action Plan and Workplace Adjustment Policy on the Unilever webpage.

At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! We encourage you to advise us at the time of your application if you require any reasonable adjustment so that we can support you through your recruitment journey.