Job Title : Apsara Activation Assistant Manager (16-month Contract)
Role and responsibilities
The Activation Assistant Manager is responsible for executing go-to-market strategies, ensuring alignment across departments, and driving customer engagement and adoption through well-executed activations or campaigns.
I. Key Responsibilities:
1. Strategy & Planning
Develop and execute activation strategies aligned with business or marketing goals.
Work with cross-functional teams (sales, marketing, product, etc.) to align on objectives.
Plan timelines, budgets, and KPIs for activations.
2. Campaign/Launch Management
Manage the end-to-end activation process, including pre-launch, launch, and post-launch
Ensure all assets (ads, events, POS materials) are delivered and executed on time.
3. Stakeholder Coordination
Act as a liaison between marketing, sales, product development, and external partners.
Ensure smooth communication and accountability across teams.
Brief agencies or vendors on campaign objectives and deliverables.
4. Budget Management
Develop and manage activation budgets.
Track spending and ROI on all activities.
Report financial performance and ensure cost-effectiveness
5. Performance Tracking & Reporting
Monitor activation KPIs (reach, engagement, conversion, etc.).
Use analytics tools to evaluate success and identify improvement areas.
Deliver post-activation reports with insights and learnings.
6. Customer & Market Insights
Use consumer insights and market trends to inform activation strategies.
Tailor activations to specific customer segments or regional needs.
7. Compliance & Quality Assurance
Ensure that activations meet brand, legal, and regulatory standards.
Maintain high quality in execution and user experience.
II. Skills Required:
Skills and Qualifications:
Holding degree in relevant field.
5 - 7+ years’ experience in FMCG, sales, channel and other relevant fields.
Strong fundamental of sales operation and great discipline in leading.
Effective in communication and negotiation skill with cross functions
Excellent in decision making and problem solving.
Excellent team management and leadership abilities.
Adaptabilities and willingness to have both mindset in attaching the ground field and planning strategies.
Fluent in English and other languages for writing and speaking.
Great skill of data analytic and digitalization.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Top Skills
What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.
Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica.
Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
