Asian Director of Player Development

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Position Summary

The Asian Director of Player Development is responsible for profitably driving baccarat business at Ameristar Kansas City. This position is expected to identify and acquire new business, reactivate inactive business and grow trips from current, active players. The Asian Director of Player Development is responsible for creating player development programs that support and drive these initiatives and grow guest loyalty. Additionally, the focus will be on adoption of the Boyd Rewards loyalty programming through encouraging and ensuring rated play. The Asian Director of Player Development will strategically use the amenities of the company including gaming, hotel rooms, restaurants and entertainment to attract and build loyalty with a focus on those guests who primarily play baccarat as well as Vietnamese speaking guests.

Duties and Responsibilities

• Build loyalty to Ameristar through frequent communication to players by phone, email and in person communications, utilizing Salesforce as the primary tool for documentation of all guest correspondence.
• Partner closely with Casino Host and Table Games teams to achieve service standards and provide a seamless service experience for baccarat and Vietnamese speaking players.
• Act as a mentor to Asian Casino Hosts, actively sharing best practices for maintaining and growing business.
• Meet and greet players who are playing on the casino floor; handling their requests where needed and appropriate.
• Build customer database and player loyalty through recruitment and retention techniques including actively recruiting new members for the Boyd Rewards program through regularly scheduled visits to the Asian communities, both local and regional. 
• Provide high level, personal customer service to all Ameristar players.
• Develop and implement business plans for each quarter targeting baccarat dominant and Vietnamese speaking guests who are considered to be declining in play, prospects, actively playing or inactive.
• Retain the level of play from VIP level Boyd Rewards members.
• Host all Casino Host assigned level players at events and parties held at both off property and on property event locations.
• Act as guest service liaison, handle guest opportunities and resolve situations to ensure smooth operations and excellent customer service.
• Conduct and attend all regular departmental meetings as well as other related meetings.
• Be familiar and promote all current and upcoming special events, promotions and entertainment, as well as all casino activities and the Boyd Rewards program.
• Strive to exceed the expectations of our high-end players by following up on their visits with letters or thank you notes.
• Must be able to work flexible hours including evenings, weekends, and holidays.
• Provide assistance where needed to the Player Development Manager and Casino Host Team.
• Job tasks must be finished in a timely manner according to department standards.

Required Knowledge and Skills

• Casino marketing or sales experience.
• Strong problem solving, mediation skills.
• Strong written and verbal communication skills, particularly overcoming obstacles.
• Fully competent in Microsoft Office.
• Must have good organizational skills and the ability to multitask and prioritize projects.
• Must be fluent in Vietnamese and English languages.

Required Natural Behaviors

• Must be a self starter and able to work independently.
• Ability to work collaboratively and communicate effectively with team members at all levels of the organization, in addition to external guests.
• Use diplomacy and tact to build constructive and effective relationships, especially during high-tension situations.
• Ability to evaluate and identify circumstances or incidents that require the notification and/or approval of others. 
• Must be service and goal oriented with a friendly and outgoing personality.
• Must be a team player with a positive attitude and a natural leader for the department and the property.
• Problem solver that can evaluate situations, take direction well and is proactive with projects and strategy.
• Fosters and maintains positive team member relations in a supportive environment and interfaces with other departments to ensure a harmonious working relationship.
• Maintain a high level of professional appearance, demeanor, ethics, and image of yourself.
• Maintain the strictest confidence of any and all confidential and propriatary information disclosed by an Ameristar entity or by a guest of Ameristar/Boyd Gaming casinos.

Required Education and Work Experience

• High school education required; college preferred.
• 3 years of casino hosting experience or 5 years of consumer sales.
• Prefer minimum of 3 years high volume customer service.

Travel Required

Yes

Licensing Required

Gaming license

Important Notice

This job description is not an exclusive or exhaustive list of all job functions that a team member in this position may be asked to perform from time to time. Based on business needs or guest service objectives, the incumbent in this position may be asked to perform other duties in addition to those listed above.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.