WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
As the Senior Art Director, you’ll shape how our platform shows up across marketing, product storytelling, and customer touchpoints, balancing creativity with clarity and craft with strategy; effectively leading the visual evolution of our B2B SaaS brand.
You’ll work closely with brand, product marketing, and content teams to turn complex ideas into compelling, accessible visual stories. This is a hands-on leadership role for someone who loves systems thinking, strong concepts, and making enterprise technology feel human.
This is a hybrid position based out of our New York City HQ.
RESPONSIBILITIES
- Own and elevate the visual identity of our SaaS platform across brand, demand generation, lifecycle, and product marketing
- Lead concept development for integrated campaigns, product launches, and key brand moments
- Translate complex B2B and technical concepts into clear, engaging visual narratives
- Partner closely with copywriters, product marketers, and strategists to align art, messaging, and business goals
- Establish and maintain scalable visual systems that work across channels and teams
- Mentor and guide designers and junior art directors through thoughtful feedback and creative leadership
- Ensure creative work is consistent, on brand, and optimized for performance across digital-first channels
- Present creative direction and concepts to internal stakeholders with clarity and confidence
- Manage multiple projects simultaneously while maintaining a high bar for craft and execution
REQUIREMENTS
- 7–10+ years of experience in design or art direction, with a strong portfolio of B2B or SaaS work
- Proven experience leading visual direction for digital-first brands or platforms
- Strong understanding of brand systems, typography, layout, and design for scale
- Ability to simplify complex ideas without oversimplifying the story
- Fluency in Adobe Creative Suite and comfort collaborating with motion, web, and product teams
- Experience working cross-functionally with marketing, product, and growth partners
- Strong communication and presentation skills, you can articulate the “why” behind the work
- A strategic mindset with an appreciation for performance, usability, and business outcomes
PREFERRED SKILLS
- Experience working on enterprise or mid-market SaaS platforms
- Familiarity with UX/UI principles or close collaboration with product design teams
- Motion, video, or interactive storytelling experience
- Experience evolving or rebranding an established B2B brand
WHY YOU'LL LOVE IT HERE
- You’ll shape the visual identity of a growing SaaS platform with real business impact
- You’ll work on thoughtful, concept-driven creative—not just one-off assets
- You’ll collaborate with smart, motivated teams who value design and strategy
- You’ll have ownership, influence, and room to push the brand forward
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $125,000 - $140,000, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
#LI-ND1
#LI-hybrid
Skills Required
- 7-10+ years of experience in design or art direction
- Strong portfolio of B2B or SaaS work
- Experience leading visual direction for digital-first brands or platforms
- Strong understanding of brand systems, typography, layout, and design for scale
- Ability to simplify complex ideas without oversimplifying the story
- Fluency in Adobe Creative Suite
- Comfort collaborating with motion, web, and product teams
- Experience working cross-functionally with marketing, product, and growth partners
- Strong communication and presentation skills
- Strategic mindset with appreciation for performance, usability, and business outcomes
- Experience working on enterprise or mid-market SaaS platforms
- Familiarity with UX/UI principles or collaboration with product design teams
- Motion, video, or interactive storytelling experience
- Experience evolving or rebranding an established B2B brand
What the Team is Saying
Zeta Global Compensation & Benefits Highlights
How does Zeta Global ensure its pay and bonus plans are competitive?
Zeta Global supports competitive compensation through a mix of base pay, equity, performance incentives, financial benefits and employee feedback-informed rewards. The company’s total rewards approach connects compensation with ownership, financial planning and benefits that support employees’ broader well-being.
- Competitive pay and incentives: Zeta lists competitive pay, equity, performance bonuses and an employee stock purchase plan as part of its compensation and total rewards offerings. Employees also describe compensation as a strength. A software engineer said Zeta offers “good compensation,” “best appraisals and pay raise” and a “supportive work environment,” while a director cited “compensation” as one of the strengths of the company.
- Equity and ownership: Zeta offers company equity and an employee stock purchase plan, giving employees ways to participate in the company’s growth. Its broader financial benefits also include a 401(k) with company match, monthly financial workshops, commuter benefits and insurance coverage, reinforcing compensation as part of a larger financial wellness package.
- Performance-oriented rewards: Employee reviews describe Zeta’s compensation as tied to performance and growth. One employee said, “Zeta pays well,” while another said compensation is “within industry range and revised every year.” A finance analyst cited “great incentives,” and a director described Zeta as a place to “shape your career” with room to move up. (Comparably; Glassdoor reviews; Indeed reviews)
- Benefits that strengthen total rewards: Zeta’s rewards package extends beyond pay through health, dental and vision insurance, mental health benefits, pet insurance, flexible time off, parental leave, adoption assistance, fertility and family-building support, travel assistance for reproductive health procedures, volunteer days and wellness resources. The company also says it uses wellness surveys and employee feedback to shape benefits updates, including expanded parental leave and adoption assistance.
- External signals:
- Compensation sentiment: Employees on external review sites describe Zeta’s compensation as “good,” “great” and competitive, with reviews citing pay raises, incentives, benefits and performance-based earning potential. (Glassdoor reviews; Indeed reviews; Comparably)
- Benefits signals: External profile data lists company equity, performance bonuses, an employee stock purchase plan and a home-office stipend for remote employees.
- Financial wellness: Zeta’s benefits include 401(k) matching, financial workshops, insurance coverage and employee stock purchase participation.
Bottom line: Zeta Global’s compensation approach combines competitive pay, performance incentives, equity, stock purchase access and broad benefits, giving employees both near-term rewards and longer-term financial participation in the company’s growth.
Zeta Global Insights
What We Do
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
Why Work With Us
At Zeta, people have the freedom to think creatively, take initiative, and grow. We value curiosity, innovation, and teamwork, empowering everyone to use AI and technology in smarter ways to drive impact for clients, consumers, and each other while shaping the future together.
Gallery
Zeta Global Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
