Area Sales Manager

• Sales
  
• Ensure Region attain monthly sales targets (Level 3).
  
• Ensure outlets attain monthly sales targets (Level 3).
  
• Ensure outlets attain daily sales targets.
  
• Coordinate with Store Manager on Store day-to-day operations.
  
• Product and Process knowledge.
  
• Staffing
  
• Maintain adequate staffing for operational outlets.
  
• Hiring of sales team for new outlets.
  
• Monitoring and evaluation of sales team.
  
• Inventory
  
• Ensure that the store maintain adequate stock requirements.
  
• Ensure the system stock and physical stock at the store are the same.
  
• Process Adherence
  
• Evaluate adherence to SOP of sales team
  
• Ensure adherence to Store etiquette and at store timing.
  
• Ensure compliance to all company policy
  
• Customer Service
  
• Manage and resolve escalations effectively.
  
• Ensuring high level of customer satisfaction. 
  
• Stakeholder Management
  
• Manage relationships with mall team.
  
• Manage relationships HO team.
  
• Manage relationships with sales team.
  
• Report all mall team stakeholder engagement in Sales and Marketing App.
  
• Marketing
  
• Manage and implement sales & marketing strategies.
  
• Support store managers in Sales strategy execution.
  
• Provide inputs for growing brand recall.
  
• Report all Competitor data in Market Insights. (By 5th of every month).
  
• Cross branding and promotion.
  
• Plan and execute promotional activities at outlet.
  
• Business Development
  
• Identify pipeline of potential outlets.
  
• PIP
  
• Management of employee in PIP
  

·       Sales

·       Submission of monthly visit plan (By 5th of every month)

·       Submission of Weekly field visit plan (Before Friday)

·       Monitoring store cleanliness and staff grooming.

·       Bill Reopen and Discount Approval.

·       Inventory

·       Bottle Stock Audit: Once in 2 weeks

·       Package Full Stock Audit: Once in a month.

·       Perfume Stock Audit: Once in 2 weeks.

·       For Airport ASM : All audits Once in a month.

·       Process Adherence

·       Store Evaluation - Once every month for all stores.

·       Training and Evaluation

·       Employee Evaluation: Once every quarter for all Perfume Consultants.

·       Employee Evaluation: Once every month for all Store Managers and Floating Staff.

·       Employee Evaluation: For every trainee before onboarding.

·       Co ordinate for Execution of trainings initiated from Training department.

·       Marketing

o   Identify potential marketing activities every month.

o   All marketing plan needs to be reported in the Sales and Marketing app. 

·       Compliance

o   Monitor store camera – Daily

o   Monitor staff uniform – Daily

o   Execution of disciplinary measures for sales team.

·       Operation

o   Monitoring of stock audit and store cash.