Area Sales Executive

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Job Description

Sales Delivery & Business Performance​

Drive achievement of primary and secondary sales targets for the assigned territory​

Break down monthly targets into actionable plans for distributors and team members​

Monitor sales performance regularly and take corrective actions to address gaps​

Ensure timely and accurate forecasting, billing, and collections within the area​

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Distribution & Market Execution​

Expand and strengthen distribution network to improve numeric and weighted reach​

Ensure product availability, stock norms, and effective servicing across outlets​

Drive visibility, merchandising, and execution of trade schemes in the market​

Monitor competitor activities and implement counter-strategies to protect and grow market share.​

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Team Management & Capability Development​

Lead, coach, and develop ASOs to enhance productivity, coverage, and execution quality​

Conduct regular joint field work to improve selling effectiveness and on-ground execution​

Set clear performance expectations and support team members in achieving their targets​

Drive engagement, discipline, and timely reporting within the team​

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Channel & Stakeholder Management​

Build and maintain strong relationships with distributors, retailers, and key channel partners​

Ensure efficient distributor operations including billing, collections, and ROI management​

Resolve market issues, customer complaints, and operational challenges in a timely manner​

Collaborate with internal stakeholders to ensure smooth execution of business plans and initiatives