Area Director of Sales

Posted 4 Days Ago
Be an Early Applicant
Key Largo, FL, USA
In-Office
Senior level
Real Estate • Hospitality
The Role
Leads sales strategy and performance across a portfolio of hotels and resorts in Key Largo and Key West. Manages, recruits, and mentors sales teams; develops budgets, forecasts, booking goals, and action plans; builds hospitality and convention bureau relationships; collaborates with operations, events, revenue management, and corporate teams; conducts sales presentations and property tours; and drives group business, revenue, and occupancy.
Summary Generated by Built In

Location: Key Largo, FL 

 

This is an on-site position.  The Area Director of Sales will oversee and manage all sales efforts for a designated portfolio of hotels and Resorts in Key Largo and Key West, Florida.  This position is responsible for promoting their portfolio, as well as the brand.  This individual will possess a proven record of strong leadership and success within the hospitality industry, a collaborative spirit, organizational skills, strategic planning, and accountability. They will demonstrate a thorough knowledge of their Hotel’s, the destination, and the competitive set. This is an individual who is flexible to change, innovative, takes initiative, and demonstrates good decision-making and problem-solving skills.

Benefits:

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Short Term Disability 
  • Paid Time Off 
  • 401(k)
  • Hotel Discounts with all affiliated properties

 

JOB DESCRIPTION: Duties include, but are not limited to:

  • Lead, mentor, and continually train a team of sales professionals and support staff, and foster a healthy and productive work environment.
  • Responsible for recruiting, hiring, and on-boarding new associates for open positions within the sales department.
  • Build and Maintain strong relationships within the Hospitality Industry. Collaborate with state and local convention and visitor bureaus, government, and represent their region at industry events; open to travel as needed.
  • Recognize and Analyze trends in the industry, and respond accordingly by creating and implementing action plans to drive more business to each hotel within the region.  Monitor progress regularly.
  • Provide reporting recapping the previous month’s performance and forecasting the next 90 days.
  • Cover a specific sales territory or vertical market and be pro-active in penetrating accounts.
  • Write annual group budgets for all hotels within the region, and achieve budgeted revenue.
  • Work directly with operations team, events team, revenue management, and corporate office to collaborate on strategies and initiatives within the region and company-wide.
  • Write and implement Booking Goals for each sales manager and for themselves.
  • Assist in developing rates, group ceilings and sales deployment strategies through review of competitive data, demand analysis and business-mix management.
  • Actively participate in sales presentations, property tours, and customer meetings to close business.
  • Conduct weekly one-on-one meetings with each sales manager to assess progress and maintain productivity.
  • Develop fluent knowledge of all CRM systems, Property Management Systems, and all other technology associated with the sales department.
  • Attend revenue strategy meetings, and continually collaborate with revenue team to yield revenue and occupancy through group business and business travel.
  • Attend weekly Director’ meeting to collaborate state and company-wide; fostering communication and encouraging cross-selling between sister properties.

 

Qualifications:  Bachelor's Degree preferred; however, any combination of education and training within hotel sales may also be considered. Minimum 5 years hotel sales preferred in a full-service property of 100 rooms or more. Previous experience as DOS required. Experience in a 4-diamond, branded facility preferred.

The company also conducts post-offer employment verifications, motor vehicle, and criminal background checks. 

We are an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices on the basis of race, sex, age, handicap, religion, national origin or any other basis prohibited by applicable law.

 

Skills Required

  • Minimum 5 years of hotel sales experience, preferably in a full-service property with 100 or more rooms
  • Previous experience as a Director of Sales
  • Bachelor's degree
  • Experience in a 4-diamond branded facility
  • Knowledge of CRM systems and Property Management Systems
  • Ability to work on-site in Key Largo, Florida
  • Ability and willingness to travel as needed
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The Company
HQ: Raleigh, NC
Year Founded: 2013

What We Do

Opal Hotels Group is a premier real estate investment firm focused on the acquisition, development, management, and ownership of limited and select-service hotels. The company specializes in strategic hotel investment and management, overseeing a diverse and luxury portfolio that includes the Opal Collection of hotels and resorts located in the most treasured and sought-after destinations across the Eastern United States.

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