Job Description
AREA DIRECTOR OF SALES & MARKETING – GEORGIA REGION
Position Summary:
The Area Director of Sales & Marketing will lead and execute strategic sales efforts across 3 assigned hotel properties in the Georgia market. This role is responsible for soliciting business across all market segments to maximize overall market positioning, elevate brand awareness, and consistently meet and/or exceed budgeted room, group, meeting, and banquet revenue goals across the Georgia portfolio.
Duties of the Area Director of Sales & Marketing:
Prospect and solicit new and existing accounts to meet/exceed revenue goals through telephone solicitation, outside sales calls, site inspections, and written communication across the 3 assigned Georgia hotels.
Creatively manage all aspects of sales and marketing efforts for the Georgia portfolio, providing strategic vision for maximum hotel sales generation and optimal revenue growth.
Promptly prepare correspondence to customers, internal booking reports, and file maintenance/database entry.
Drive increased revenue and profit to achieve the company’s ambitious portfolio growth objectives in the region.
Achieve stringent sales targets through a highly professional, knowledgeable, and proactive approach on all new business leads.
Foster a positive, sales-focused team culture across all departments and maintain open communication with property leadership and brand representatives for the best overall portfolio performance.
Participate in daily business review meetings, pre-convention meetings, training, and other sales-related meetings as required.
Maintain effective time management to ensure all 3 Georgia hotels receive ample sales support and successfully meet individual and regional revenue targets.
Attend local trade shows, Georgia community events, and regional industry meetings to represent the properties.
Forge relationships and build rapport. Cultivate, enhance, and leverage external and internal relationships to elevate market share awareness and drive continuous business to the portfolio.
Develop and maintain comprehensive knowledge of Georgia market trends, local competition, and key corporate accounts.
Utilize strong technical skills to understand and propose strategies, tactics, or solutions tailored to client requirements.
Plan and coordinate the implementation of business plans and the penetration of new regional market segments.
Adapt actively and listen carefully to understand the needs behind each account opportunity.
Collaborate with hotel General Managers and Regional Managers to build and activate property- and market-specific strategies to capture new business.
Lead and manage the Business Transient RFP process for all properties in the Georgia portfolio.
Assist with all group leads, sales contracts, and rate negotiations.
Oversee regional social media strategy and advertising partnerships.
Requirements of the Role:
Experience working with senior management to align sales strategies and multi-property solutions.
Proven experience working in a corporate/business-focused hotel sales environment.
Excellent negotiation skills with a track record of successfully pitching and closing new business.
Proven track record of increasing revenue through lead generation at both the property and regional levels.
Demonstrated success in developing, implementing, and benefitting from organizational sales strategies.
Established history of consistently exceeding sales goals.
Strong geographic/market familiarity or adaptability to drive sales across multi-property portfolios.
Exhibits high professionalism, a service-focused approach, and a strong drive for success.
All other duties as assigned by supervisor.
QUALIFICATIONS
Education:
Undergraduate degree in Business Management, Economics, Marketing, or other business-related field preferred.
Experience:
3 - 5 years of experience in a management or leadership role (hospitality, retail, food service preferred).
3 - 4 years of dedicated work experience in hospitality sales (multi-property or regional experience preferred).
Knowledge:
General understanding of common office procedures.
Basic business management and multi-unit sales practices.
Skills:
Must be able to read, write, and speak English proficiently.
Intermediate computer operation including, but not limited to, accessing data from the internet, CRM systems, and sales management platforms.
Effective communication with staff, clients, and hotel guests.
Effective conflict management.
Effective negotiation and sales skills.
Abilities:
Read, comprehend, and follow written procedures.
Respond calmly in situations of conflict and stress.
Adapt quickly to changes in daily work and market conditions.
Problem-solve in a timely and effective manner.
Skills Required
- Undergraduate degree in Business Management, Economics, Marketing, or another business-related field
- 3–5 years of experience in a management or leadership role
- 3–4 years of dedicated hospitality sales experience
- Experience in a corporate or business-focused hotel sales environment
- Experience aligning sales strategies and multi-property solutions with senior management
- Proven success generating leads and increasing revenue at property and regional levels
- Track record of consistently exceeding sales goals
- Strong negotiation, communication, conflict management, and sales skills
- Geographic or market familiarity and ability to drive sales across multiple properties
- Intermediate computer skills, including internet, CRM systems, and sales management platforms
- Proficient English reading, writing, and speaking skills
What We Do
The “Spirit of Welcome!” is alive and well at Sandpiper. In fact, in many ways, it defines our attitude and behavior. By virtue of this spirit, we have the opportunity and responsibility to enrich the lives of so many people; to touch and influence so many essential people beginning with our associates, extending to our guests and our communities and finally, to our investors and partners. Sandpiper Hospitality was born out of an entrepreneurial spirit determined to find the optimal cross-section of genuine, welcoming hospitality and superior financial returns. That spirit is as bright as ever today as Sandpiper stands on the precipice of compelling growth due to our ability to exceed the expectations of our associates, guests and our investors. We believe that Team Sandpiper has perfectly mixed hospitality with financial acumen to create an organization that is reliable and yet evolutionary for our associates and guests while being accountable and lucrative to our investors and owners. And it all begins with a Sandpiper Welcome!
