Apprentice Sales Executive

Kick Start Your Career! Become an Apprentice Sales Executive (Level 4) in our Residential Team at Baxi– Apply for 2026! 

Competitive Starting Salary of £26,352

Looking for a career that’s hands-on, future focused, and seriously rewarding? 
Want to be part of the movement towards a zero carbon world? 

At Baxi Heating, we’ve been innovating for over 150 years. 

This is more than an apprenticeship - It’s your pathway into a secure, well paid career with huge opportunities. 

Where you’ll be working: 

As an Apprentice Sales Executive (Level 4) in the Residential Team you will supported by your Regional Sales Manager and based in the North East/ Gloucester area (dependent on successful applicants location). To support your apprenticeship, you’ll  be studying for your Sales Executive Apprenticeship Level 4 through a reputable training provider. 

As part of the role you’ll be required to maintain existing one-off installers and grow business levels with them via a network of merchants, to achieve set targets for selling Baxi domestic solutions including gas boilers, ASHP’s, unvented cylinder ranges & domestic point of use Heatrae Sadia products.  
 
The Apprentice Sales Executive (Level 4) would also be responsible for working with merchants in that area to sell the Baxi & Heatrae Sadia product range and pull through sales from the installers to the merchants. This will involve trade events, face to face booked appointments and telephone contact with both merchants and installers.   
 
This role is vitally important to Baxi, we will be looking for a highly motivated individual who will work diligently using a journey plan, finding lucrative new business via the installer and merchant sectors.   

As part of your role, you will have the following responsibilities: 
 

• Strive to maintain & grow market share and volume for relevant Baxi & Heatrae products, whilst being mindful of margin contributions. 

• Fully embracing the vision and values of the company 

• Organised, pro-active approach to managing sales activity for the company. 

• Deliver the budget and build the new installer pipeline. 

• Meet and exceed all KPI’s as outlined by your manager. 

• Manage day-to-day activities, own reports and communications. 

• Reducing the focus and thus importance on forecast demand by identifying trends and having close relationships with key customers and decision makers. 

• Working on multiple targets at different stages, at the same time 

• Negotiating and managing the needs and expectations of our customers, aiming to influence the buying decision. 

• You will be expected to identify and develop new customer relationships as well as managing existing accounts. 

• Building effective and cooperative working relationships will all internal and external colleagues e.g. non conflicting Manufacturers. 

• To ensure all Health and Safety procedures and current guidelines are upheld 

What we’re looking for: 

Based in either the North East/ Gloucester area (dependent on successful applicants location) you’ll be self-motivated; works well in a team environment and has the ability to talk to installers / merchants and sell them the features and benefits of the Baxi, Heatrae Sadia and Main range. The successful applicant would also need to work with our Key Account Merchants in building up a trusting relationship for the benefit of all concerned.  

Essential 

• Keen interest /studied/ experience in Mechanical engineering / building service/ architecture  

• Creative problem-solving & solution focused 

• Able to multitask under pressure 

• Proven clear communicator- in person, online and on the phone 

• Strong time management 

• Resilience and prioritisation 

• Teamworking and adaptability 

• Full UK Driving License 

• Currently located in North East/ Gloucester area 

Why this Apprenticeship Rocks 

•  Learn from real professional experts 

• Train at reputable training provider 

• Earn while you learn — no student debt 

Across the 18 month programme, you’ll pick up all the skills you need to build a professional future at Baxi. 

Epic First-Year Experience: Baxi Apprentice Residential 

You’ll kick off your journey with our famous residential course — a mix of teamwork challenges, leadership activities, and loads of fun. 

You’ll build confidence, communication skills, make new mates, and get stuck into our values: 

• One Team 

• Customer Focus 

• Sustainable Future 

Benefits You’ll Love:

• 37 hour working week 

• 25 days’ holiday + bank holidays 

• Competitive starting salary 

• Pension & sick pay 

• Staff discounts across travel, shopping, leisure and so much more... 

• A fully trained mentor 

• Accommodation provided during study blocks (location dependent) 

• Wellbeing and health support 

• Devon Excursion (yes, it’s as fun as it sounds!)