About the job
At Chewy, we strive to become the most trusted and convenient online destination for pet parents and our partners – vets and service providers – alike. Our success is measured by the happiness of the people and pets we serve, not simply by the amount of pet supplies we deliver. That’s why we continue to think of outside-the-Chewy-box ways to delight, surprise, and thank our loyal pet lovers!
Our Opportunity
Chewy is hiring an App Marketing Manager to help drive app installs, increase app engagement, and continue to make the Chewy app the primary destination for all our customer’s pet’s needs. The ideal candidate is data-driven, innovative, and thrives in a fast-paced environment. We are looking for someone who is equally passionate about app engagement, mobile marketing technology, measurement, ad platform functionality, and audience segmentation. The ideal candidate has experience in all these areas and can quickly shift between each one to help the team succeed.
What You’ll Do
- Help increase Chewy app installs by creating and owning a roadmap for driving app install opportunities on our owned channels.
- Work with channel owners and a variety of internal teams across the organization to create and execute app install placements.
- Manage the day-to-day testing and analysis of owned placements across our channels to increase conversion and drive customers into the app.
- Collaborate with the native app product team to enhance the customer journey for new app installers.
- Assist with paid install marketing projects. Help define the direction, creative, and deployment for new paid opportunities and help analyze performance.
- Analyze app marketing channels (paid/owned/organic) to help determine areas of opportunity.
- Monitor app install and app engagement performance using a variety of internal and third-party tools.
- Be a subject matter expert when it comes to app competitive analysis and opportunities for App Store Optimization.
- Assist with the deployment of app-related messaging, such as push notifications, app inbox, and in-app messaging.
- Craft creative briefs and work closely with our Integrated Marketing Team on large scale brand campaigns to represent the app marketing team.
- Work closely with Product Marketing to ensure the apps value propositions are positively reflected throughout the organization.
- Craft, execute, and analyze structured A/B tests for owned install placements, and in-app engagement programs.
What You’ll Need
- 3-5+ years of app / customer engagement marketing and/or paid marketing experience.
- Mobile app experience for a large retail or corporate brand.
- Experience working across internal teams to get projects executed in an efficient manner.
- Ideally- Experience working with paid marketing campaigns to drive app installs. (ex: Meta, TikTok, Google)
- Technical skills to understand app performance tracking and app measurement solutions.
- Some experience with app specific attribution (MMP’s) and app engagement tools. (Braze and Appsflyer a plus)
- Experience using a variety of app analytics tools, and experience measuring app specific campaigns. (SQL skills a bonus)
- Ability to focus quickly shift between focus areas to help the team succeed.
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
If you have a question regarding your application, please contact [email protected].
To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
Top Skills
What the Team is Saying
What We Do
We view pets and pet parents as family and are obsessed with meeting their needs and exceeding customer expectations through every interaction. Behind the scenes, our talented teams are made up of innovators, delighters, big-thinkers and of course, passionate pet people—creating a place where you'll be empowered to build, grow and unleash your fullest potential.
We don’t just stand by our company mission—we’re obsessed with it. We seek to be the most trusted and convenient destination for pet parents and partners, everywhere. And we’re constantly finding new ways to do just that.
At Chewy, we understand pet parenthood is full of joyful highs and anxious lows. That’s why we’re here, standing alongside pet parents, providing everything their pets need for a happy, healthy life. We’re a leading online source for pet products, supplies, and prescriptions. We offer a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch.
Since launching in 2011, we’ve combined the personalized service of your neighborhood pet store with the convenience and speed of e-commerce. We pride ourselves on being the only brand available 24/7/365 to support pet parents throughout their journey.
We have a rich history of being recognized for our deep care and personalization while going above and beyond for our customers and their pets.
We view pets and their people as more than just customers and look forward to meeting their needs and exceeding expectations through every interaction. With Chewy, no one pet-parents alone.
Our culture is for those who thrive on delivering results and becoming your best—no matter your role or location. At Chewy, our Operating Principles serve as a common language, or framework, that connects two of Chewy's most valuable elements—our people and our culture. The Operating Principles guide our character, capabilities, imagination, and methods for execution in support of our company's mission.
Why Work With Us
We're proud to be one of the fastest growing e-commerce companies of all time.
With growth comes the exciting opportunity to be a part of a world-class organization of engineering, product, and design team members, responsible for driving our latest innovations and designing "out-of-the Chewy box" experiences.
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Chewy Teams
Chewy Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
