Summary:
ADT is seeking a highly skilled and experienced Google Tag Manager (GTM) specialist with deep expertise in server-side tagging to own, manage, and continuously optimize our web and marketing tagging ecosystem. This role will be responsible for ensuring accurate, scalable, and privacy-compliant data collection across ADT’s digital properties, with a strong focus on Google Tag Manager (GTM) and Google Analytics 4 (GA4).
The ideal candidate is highly technical, detail-oriented, and comfortable working across Marketing, Analytics, Engineering, and Privacy teams. You will play a critical role in transitioning to and maintaining server-side tracking architectures, improving data quality, site performance, and governance while enabling actionable insights for the business.
Duties and Responsibilities:
- Own the design, implementation, and ongoing management of GTM containers across ADT web properties and applications.
- Partner with Analytics and Development teams to define and maintain recommended data layer and site code structures that support scalable, dynamic tracking.
- Implement and manage tracking tags, including GA4, Floodlight, marketing and advertising platforms, and server-side integrations.
- Create, manage, and maintain GTM triggers, variables, and tag configurations following established standards.
- Ensure accurate tag deployment using GTM preview, debug, and validation tools. Troubleshoot and resolve tracking issues related to GTM, GA4, and downstream reporting.
- Validate tagging implementations using tools such as Google Tag Assistant and GA4 DebugView.
- Identify potential tagging conflicts or data integrity risks prior to release and recommend effective solutions.
- Lead GTM cleanup initiatives, including tag deprecation, restructuring, and performance improvements.
- Optimize tagging strategies to minimize page load impact and support site performance goals.
- Support consent management implementations (e.g., TrustArc). Partner with legal, privacy, and analytics teams to ensure compliance with applicable privacy regulations while protecting attribution accuracy.
- Create and maintain solution design documentation outlining GTM architecture, naming conventions, and governance.
Skills and Competencies:
- 3+ years of hands-on experience managing Google Tag Manager in a production environment.
- Deep knowledge of GTM architecture, features, and best practices.
- Strong understanding of data layer concepts and implementation.
- Extensive experience with GA4 and modern analytics frameworks.
- Proven hands-on experience implementing and maintaining server-side GTM and conversions APIs.
- Proficiency in JavaScript and HTML.
Minimum Qualifications:
Bachelor's degree in Computer Science, Marketing, Software Engineering, or a related field; or equivalent practical experience.
Preferred Qualifications:
- Strong analytical, problem-solving, and troubleshooting skills.
- Excellent communication and documentation skills.
- Ability to work independently while collaborating effectively across teams.
- Experience supporting eCommerce implementations and KPIs.
- Familiarity with custom scripts and integrations.
- Knowledge of SQL or other data querying languages.
- Front-end and/or back-end development experience.
Location: Our office follows a 4 days onsite and 1 day remote schedule.
Travel:
- No travel required
Skills Required
- 3+ years of experience managing Google Tag Manager
- Bachelor's degree in Computer Science, Marketing, Software Engineering, or related field
- Deep knowledge of GTM architecture and best practices
- Proficiency in JavaScript and HTML
ADT Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ADT and has not been reviewed or approved by ADT.
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Retirement Support — A 401(k) with a per‑paycheck company match and the possibility of an additional year‑end contribution is positioned as competitive. Feedback suggests this is a reliable anchor of total compensation value.
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Parental & Family Support — Paid parental leave, adoption/infertility support, and childcare discounts are highlighted as part of the package. Feedback suggests these offerings add meaningful non‑cash value across different employee groups.
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Wellbeing & Lifestyle Benefits — Core medical/dental/vision coverage is paired with an EAP, wellbeing programs, and employee discounts, with noted emphasis on mental‑health initiatives. Eligibility beginning the first of the month after 31 days in many roles reinforces accessibility and day‑to‑day usefulness.
ADT Insights
What We Do
ADT is the most trusted brand in smart home and business security. Through innovative products, partnerships and the largest network of smart home security professionals in the United States, we connect and protect what matters most to our customers at home, work and on the go. For more information, visit www.adt.com.
