Analytics Solutions Architect

Job Summary:

The Analytics Solutions Architect will be responsible for helping to upkeep best practices across their team through maintenance of documentation, training materials and QA processes.  They will be responsible for more impactful projects and more technically advanced implementations. They will support with scoping opportunities as they come in, using their knowledge to understand client challenges & propose required solutions. They will be responsible for junior team members, and will support their development through feedback, mentoring & coaching. They will help their reports to independently resolve technical issues and implement solutions autonomously.

Key Responsibilities:

• Demonstrate Analytics knowledge and expertise through training materials, and address clients' measurement challenges in senior level discussions.
• Can lead training sessions & workshops with clients on technical analytics topics within their expertise.
• Lead and execute advanced analytics deployment projects independently.
• Design and create comprehensive Measurement Frameworks aligned with Incubeta best practices and client requirements.
• Provide technical support and expertise to both clients and internal Incubeta teams, including developing training materials.
• Deliver, maintain, and adapt existing solutions based on received briefs and clear needs.
• Perform quality assurance (QA) on all technical implementations to ensure required standards are met.
• Proactively engage with projects to examine feasibility, identify blockers, and flag expected slippage.
• Effectively communicate and execute solutions with clients and client leads, addressing measurement challenges with insightful solutions.
• Manage clients’ expectations and concerns through proactive communication with stakeholders.
• Proactively share information on the latest industry updates, new products, and evolving processes with the team.
• Create solutions that can effectively leverage complex systems, including GCP, and will require the usage of code.
• Can support with implementation and troubleshooting queries for multiple CMPs (e.g. OneTrust / Didomi).
• Implement solutions efficiently, and successfully translate clients' business requirements into practical technical solutions.
• Can turn client business objectives into KPIs, digital goals, measurement plans and technical deliverables which solve critical challenges.
• Can lead on ssGTM, Soteria and Phoebe implementations independently, working with data & media personnel as required.

KPI & Performance Management:

• Deliver to success criteria within assigned tasks, or provide justifiable rationale shared in advance where not achieved.
• Deliver to deadlines within assigned tasks, or provide justifiable rationale shared in advance where not achieved.
• Receive positive feedback in post-project reviews and post-training reviews.

Hard Skills:

Languages: Advanced in JavaScript & HTML

Certifications:

• Google Analytics 4 Certification
• Google Tag Manager Certification
• Privacy Certification

Technical Expertise:

• GA4 Audits, Implementation and Troubleshooting
• Google & Meta Tags Audits, Implementation and Troubleshooting
• Confidence performing tag implementation and maintenance for tags outside of Google and Meta tech stack
• dataLayer Audits, Implementation and Troubleshooting
• Looker Studio 
• Custom JavaScript & HTML
• Expertise in Data Strength & Privacy Initiatives (e.g., Consent Mode - CoMo Basic/Advanced, Enhanced Conversions - EnCo for Web and Leads) implementations.
• Can lead on server-side implementations
• Experience with Consent Management Platforms (CMP) (e.g., OneTrust/Didomi).
• Expertise working across web and app
• Proficiency in Measurement Frameworks

Soft Skills:

• Strong ability to build and maintain positive client relationships through consistent, reliable delivery.
• Demonstrates passion and enthusiasm for Analytics to both clients and the wider team.
• Excellent communication skills, both in executing solutions and managing client expectations and concerns.
• A proactive mindset in engaging with projects, identifying blockers, and communicating slippage.
• Effective prioritization and backlog management, with the ability to escalate conflicts to senior stakeholders when necessary.

Incubeta Company Values:

• Earn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues
• Help Others Succeed: Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team.
• Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven.
• Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements

Equal Opportunity Employer:

Incubeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Application Process:

If you feel you meet the criteria please kindly submit your resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.

Join us at Incubeta to shape the future of digital marketing!