At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.
Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.
Capability Overview
Our Martech department exists to empower platforms with high-quality data to fuel AI, marketing and reporting success. Our expertise includes martech architecture design, platform integration and the implementation of cutting-edge, privacy-centric technologies. We future-ready advertiser measurement in the evolving digital ecosystem, driving campaign efficiency and effectiveness through bespoke pipelines and automation that enable advanced marketing activities.
Job Description
Reporting to our Senior Analytics Director, you will create impact in our Analytics team, within the Martech department. We take pride in our close partnership with Google and our work with some of the largest advertisers in the Asia-Pacific region, setting us apart in the industry.
You will own the measurement approach across enterprise accounts, translating complex client needs into scalable tagging and data strategies. As a hands-on technical specialist, you will build and QA the implementation yourself, while acting as the trusted escalation point for client questions.
Responsibilities
Design, build, QA, and maintain client-side and server-side GTM setups (GA4, web, and app), including tracking specs, data layers, and workspace hygiene.
Implement server-side CAPI integrations (Meta, TikTok, Enhanced Conversions) and consent frameworks (CMP, Consent Mode) engineered for browser signal loss.
Query raw event-level data in BigQuery using SQL to validate tracking accuracy, aggregate platform API data (via tools like Funnel), and assemble reliable reporting datasets.
Design actionable Looker Studio dashboards translating raw metrics into clear recommendations for marketing stakeholders.
Be the primary technical point of contact, converting loose marketing asks into actionable solutions while clearly explaining trade-offs.
Advise clients on the right measurement approaches (platform attribution, incrementality, geo-testing, MMM) and ensure delivered data properly feeds these frameworks.
Leverage AI tools to draft and debug code (SQL, GTM, QA scripts) under strict governance, while supporting measurement strategies for AI search and assistant-driven discovery.
Create comprehensive implementation guides and conduct training sessions for client teams.
Qualifications
3+ years of hands-on experience with GA4 and GTM (including property architecture, server-side setups, and CAPI integrations), supported by fluent JavaScript/HTML skills for custom data layer implementation, APIs, and web/app tracking.
Practical experience configuring Consent Mode and CMPs, with a grasp of client-relevant privacy regulations.
Proficient in SQL (BigQuery or equivalent) for designing reporting data models, managing media aggregation pipelines (e.g., Funnel), and building dashboards in Looker Studio, Power BI, or Tableau.
Working knowledge of cross-channel measurement frameworks, including incrementality testing, geo-testing, MMM, and causal inference.
You love getting to know your clients, developing long-lasting relationships and adding value to their business.
You're comfortable leading workshops or training, with a "why-before-how" mindset that can talk stakeholders out of ineffective solutions.
When faced with a problem, you collaborate with the appropriate people, valuing and respecting diverse contributions, to find practical solutions.
Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.
Additional Information
Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.
💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to [email protected].
Skills Required
- Strong GA4 experience, including property configuration, event design, and debugging
- Advanced client-side Google Tag Manager experience, plus hands-on server-side GTM experience and at least one conversion API
- Working SQL experience in BigQuery or an equivalent data warehouse
- Experience building reports in Looker Studio, Looker, Power BI, or Tableau
- Working knowledge of marketing mix modelling, incrementality, geo testing, and causal inference
- Experience with a media data aggregation platform such as Funnel or equivalent
- Experience developing campaign taxonomy across major paid media platforms
- Confident JavaScript and HTML skills for tagging, debugging, and data layer work
- Experience with APIs and mobile app tracking
- Experience with Google Cloud Platform
- Practical experience with consent mode, a consent management platform, and relevant privacy obligations
- Understanding of AI search, assistant-driven discovery, and zero-click measurement impacts
- Consultative client-facing approach and ability to advise on analytics solutions
- Experience running client workshops and training sessions
- Experience collaborating effectively in diverse teams
- Exposure to an analytics platform other than GA4, such as Adobe Analytics, Piwik Pro, or a product analytics tool
- Experience with a mobile measurement partner such as AppsFlyer, Adjust, or Branch
Jellyfish (jellyfish.com) Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Jellyfish (jellyfish.com) and has not been reviewed or approved by Jellyfish (jellyfish.com).
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Leave & Time Off Breadth — Feedback suggests PTO and holidays are generous, with occasional extra company-wide days and some rollover flexibility. This breadth of time off is often viewed as a standout element of the package.
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Flexible Benefits — Feedback suggests hybrid/remote options and flexible work arrangements are meaningfully available. Job materials and role descriptions underline the ability to work away from the office part of the time.
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Retirement Support — Feedback suggests a 401(k) with a company match is available in the U.S. Some accounts describe the match as strong for the agency market, with immediate vesting noted.
Jellyfish (jellyfish.com) Insights
What We Do
Jellyfish is a new kind of marketing performance company for the platform world, where success demands a creative, multi-platform mindset. We help brands thrive, by navigating, connecting, and harnessing the platforms that drive growth. We’re more than the same logo over every door. Our unique global structure combines platform understanding with tech, media, creativity, and data expertise. We make amazing things happen at the pace the platforms demand. We’re proud to help shape the future of some of the world’s best brands - from ecommerce and CPG, to entertainment and gaming. Our unique, decade-long, multi-region Google partnership delivers across GMP, Cloud, and Training. We’re a Salesforce Consulting Partner, and one of the industry’s most extensively certified teams across Amazon. We can help you unlock your full potential across Meta technologies across the globe. Including training, creative, paid social, and analytics We know how important it is to find, develop, and deploy the best digital talent. So we’re equally passionate about giving our talent a platform to perform, which everyone can shape and make their own as they progress. From nurturing diverse new talent within our Jellyfish Academy, to investing in proprietary technology that can cast and connect the best teams, globally and seamlessly. If you want to find out more about our latest career opportunities - wherever you are in the world - do get in touch.
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