Analytics Manager, Global Web

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Job Title: Analytics Manager, Global Web
Reports to: Sr. Manager, Global Paid Media
Department & Team: Global Digital Demand Generation, Paid Media

Summary:

The Analytics Manager, Global Web manages analytics reporting and systems for the Genesys.com website. Our ideal candidate has deep experience scaling analytics platforms and programs to effectively measure the growth of traffic, conversion, and digital content engagement. Supporting stakeholders and digital creators across the company, they’ll provide data-driven insights and reporting for top pages, campaigns, and journeys. Fostering a culture of continuous research and testing, they will work with other leaders to deliver more digital performance and better customer experiences.

Key Responsibilities: 

• Manage analytics reporting and systems for Genesys.com
• Create web reporting and reusable dashboards
• Translate complex web data into actionable insights
• Identify, tag and track key web KPIs and journeys
• Measure impact of redesigns and content updates
• Measure impact of A/B testing and personalization 
• Optimize tagging and scripts for performance
• Conduct quantitative web audits, research, and analysis
• Document and socialize analytics standards and best practices
• Maintain and optimize reporting across analytics platforms
• Partner with agencies and marketing analytics teams to connect data and insights
• Provide stakeholders with proactive and reactive insights
• Automate systems for easy use by web stakeholders
• Make data-driven recommendations for web roadmap

Requirements: 

• Bachelor’s degree in related field or 7+ years of experience 
• Willing to work with the Global Team, US Eastern Standard Time
• Expert in Google Analytics, Data Studio, and Contentsquare platforms
• Expert in Google Tag Manager
• Proficiency in Excel, Tableau, SQL, and HTML
• Experience in leading web analytics for demand-generation
• Experience with A/B testing platforms, strategy, and reporting
• Experience optimizing web content management systems for reporting
• Work samples showcasing insights for web teams and leadership 
• Experience leading web analytics for SaaS or technology websites
• Resourceful self-starter with curious and collaborative mindset 
• Strong speaking and beautiful presentation skills

Dreaming of an Analytics leadership role at a customer-obsessed company? Have a true passion for scaling web analytics for SaaS and technology websites? Let’s talk about your future at Genesys, working on the future of Genesys.com!

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If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit www.genesys.com.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may reach out to [email protected]. You can expect a response from someone within 24-48 hours. To ensure we set you up with the best reasonable accommodation, please provide them the following information: first and last name, country of residence, the job ID(s) or (titles) of the positions you would like to apply, and the specific reasonable accommodation(s) or modification(s) you are requesting.

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Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.