Analyst, Marketing

You are passionate about creating emotional connections with consumers through new ideas delivered in innovative ways. You inspire internal and external agency teams to create bold, industry-leading work while ensuring a cohesive narrative across the brand and focus on delivering results. You are a curious, consumer focused, culture-obsessed, creative problem solver who leads with heart, courage, with a laser focused orientation for results.

From brief development to postmortems, and everything in between, in partnership with the IMC Manager and Director, you will support end-to-end planning and execution of KFC’s advertising campaigns that elevate the quality, relevance, creativity, and authenticity of KFC’s brand across all consumer touchpoints and drive sales of our current calendar promotions.

• Apply knowledge of integrated marketing and advertising principles to tell compelling stories that captivate the target audience
• Author agency briefs in partnership with the IMC manager and retail team to ensure commercial goals are met and agency teams are inspired to meet sales and brand objectives. Distill insights and opportunities into inspiring and clear strategic jumping off points for creative and media teams.
• Execute the project plan with leadership oversight, campaign KPIs and objectives, core narrative, estimated budgets, agency partners, and execute the plan with cross-functional alignment to ensure all objectives are met.
• With support from the IMC Manager, manage the plan: timelines, resources, budgets, define roles & responsibilities among teams, problem solve, communicate campaign progress, define measurement plan, gather and share learnings postmortem.
• Continuously optimize the advertising creative process, ensuring campaign delivery excellence, and fostering collaboration with the rest of the Integrated Agency Team (IAT), internal and external stakeholders.
• Be a culture vulture: know the industry trends, consumer behavior shifts, and emerging platforms and technologies to identify new opportunities for brand growth and innovation.
• Support brand inside out in partnership with IMC/Brand Director

Education/Certifications  

• Bachelor’s degree (or applicable experience) required

Experience

• 4+ years of consumer marketing experience in a fast-paced, high-pressure industry, preferably within the restaurant or retail industries, global brand(s), and/or top-tier agencies.
• Equally creative and analytical leader with the ability to move with agility and motivate internal and external agency teams to problem solve and drive towards results.
• Exceptional budget and timeline management, and positive track record of developing breakthrough work while leading through change.
• Familiar with brand strategy design, brief development, multi-channel and multi-agency campaign execution, social platforms, e-commerce, influencer and creator strategies, earned media, retail marketing, community and audience building and have executed these at scale, driving business results and brand equity along the way.
• Sufficient experience in agency management and campaign production for paid and organic media, including TV, ONLV, radio, social, print, OOH, digital, influencers, and brand activations.